For only the second time in history, Google have announced that they will be conducting an update to their algorithm before the update goes live. The previous time was what SEO’s dubbed “Mobilegeddon”, and this time it’s also specific to mobile, however, the forthcoming change also affects desktop. Although the exact date has not been set, we expect the ‘mobile first index’ to launch early in the New Year. The fact that Google has made the announcement ahead of time, giving SEOs and Webmasters time to get their sites in order tells you all you need to know about the importance and impact the update is likely to have.
What is the planned update?
Google announced on Friday 4 November that they are going to split the index and will have a separate desktop and mobile index. Currently the index on both desktop and mobile is based on your desktop…
Every year we seem to go through a cycle of the next big thing in Digital Marketing and judging by the articles landing in my inbox of late, influencer marketing is THE big thing to focus on right now. Influencer marketing is not a particularly new concept. Driven by social media, brands have had to shift tack in order to appear in people’s feeds with the introduction of Facebook and Instagram’s algorithm which controls the content that is delivered into your feed. In order to combat this, people have turned to highly influential individuals on social media in order to reach out to their target audience with a different kind of message.
Influencer marketing is growing
A simple search on Google Trends shows us how much influencer marketing is growing worldwide. Those who jumped on board early have been reaping the benefits since early 2015 but I think we can expect…
This week, Moz published their annual ‘State of Link Building Survey Results’ and the results support what we have been saying for some time – link building is still as important as ever so don’t stop! Whilst link building is definitely still important, this doesn’t mean we should do it the ways it’s always been done – that would be silly. Link building has evolved and we need to make sure that the way we build links also changes.
To view the Moz survey results, click here.
The role of content marketing and link building
For many, content marketing was seen as the ‘replacement’ for link building. Prior to the Penguin algorithm launch in 2012, link building had a pretty dodgy reputation – link farms, spammy links and black hat techniques to ‘trick’ Google into thinking your site was one of authority. Penguin certainly put a big stop to a lot…