Design Posts

Paul Thornton - Tuesday 22nd November 2016


Google’s Mobile First Index – what it means for you

For only the second time in history, Google have announced that they will be conducting an update to their algorithm before the update goes live. The previous time was what SEO’s dubbed “Mobilegeddon”, and this time it’s also specific to mobile, however, the forthcoming change also affects desktop. Although the exact date has not been set, we expect the ‘mobile first index’ to launch early in the New Year. The fact that Google has made the announcement ahead of time, giving SEOs and Webmasters time to get their sites in order tells you all you need to know about the importance and impact the update is likely to have.

 

What is the planned update?

Google announced on Friday 4 November that they are going to split the index and will have a separate desktop and mobile index. Currently the index on both desktop and mobile is based on your desktop…

Gavin Hirst - Monday 16th November 2015


Is mobile part of your strategy yet?

Most of us will be aware of the importance of mobile as part of our digital strategy. We know that mobile consumption of online content crept above 50% for the first time this year for many publishers, however we are still seeing so many sites, especially here in New Zealand, who have simply not yet made the jump to mobile, either via a responsive site, a subdomain or a mobile app which leaves us wondering, what is everyone doing?

Embracing mobile is the key to long term success

For those who have embraced the mobile revolution here in New Zealand, the results are clear for all to see. Improved rankings across both mobile and desktop, a more engaged audience and most importantly, happy customers. There is nothing quite as frustrating to a customer or potential customer as stumbling upon a site that answers their questions, but having a terrible experience on…

Gavin Hirst - Tuesday 8th September 2015


The great mobile optimisation check list – your guide to optimising for mobile

Ever since the roll out of Google’s mobile friendly algorithm on April 21st, we have been working closely with clients and prospects to make sure their sites are optimised for mobile. The new algorithm, dubbed by some as ‘Mobilegeddon’ basically now includes an element that considers mobile friendliness within the ranking algorithm – if your site is not considered mobile friendly, then you are not going to rank as well for keywords as those sites that are.

Optimising for mobile however is more than just creating a responsive or mobile specific site; optimising for mobile is to consider the user experience on a mobile device and optimise the way your site functions to make that experience the best possible experience whilst delivering high quality content. The content will not change much from desktop to mobile, a key part of any SEO strategy, however the way it is delivered on a…

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