Price extensions are a Google AdWords extension that allow you to display prices for products/services within the ad. These were initially in the form of a list similar to sitelinks but now Google has transformed them to swipeable cards.
What does this mean for you?
The update to the format of price extensions means that even if the visitor does not click on your ad, they will still know what we are offering and at what price, helping to raise brand awareness and also helping the user to make price comparisons. Whilst this may not result in a click through to your website from the ad, hopefully it may lead to a future click either from paid or organic.
Generally price extensions allow you to highlight the price with a header and description of the product/service. You can use price extensions to…
We have been reading with interest all the blogs and news posts regarding the significant changes to the Google search results pages (SERPs) this week and, having sat back and taken it all, we’re ready to throw our two-penneth into the ring.
What exactly has changed with the SERPs?
First up, for those who may not have seen it yet, Google rolled out one of their biggest changes to the SERPs for a good number of years this week when it removed the text ads from the right hand side of the page. They have instead replaced this with four text ads (instead of 3) in the mainline area above the organic results for ‘highly commercial queries”.
Three text ads will also be shown at the bottom of the SERPs under the last…
A question we often get asked here at Digital Hothouse is where people should be putting their budget – Paid Search or SEO. Although our answer will differ from client to client, the basic response is always the same; paid search will get you traffic in the short term and if you want to keep attracting traffic then SEO is crucial and should work alongside your paid search activity.
SEO is the foundation
SEO should be the foundation of your website. Making sure that your site is optimised for search should be the starting point whether you are a new business or you have been around for years. Optimising for search is about optimising your site for humans whilst obeying the guidelines and rules put in place by search engines. Good SEO is a combination of on and off page activity and also how you structure information in the back end…