SEO Posts

Gavin Hirst - Thursday 26th January 2017


Which Digital Marketing Elements will we be focussing on in 2017?

Digital Marketing trends for 2017

The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.

As you know, here at Digital Hothouse we work across the full range of digital marketing activity…

Paul Thornton - Tuesday 22nd November 2016


Google’s Mobile First Index – what it means for you

For only the second time in history, Google have announced that they will be conducting an update to their algorithm before the update goes live. The previous time was what SEO’s dubbed “Mobilegeddon”, and this time it’s also specific to mobile, however, the forthcoming change also affects desktop. Although the exact date has not been set, we expect the ‘mobile first index’ to launch early in the New Year. The fact that Google has made the announcement ahead of time, giving SEOs and Webmasters time to get their sites in order tells you all you need to know about the importance and impact the update is likely to have.

 

What is the planned update?

Google announced on Friday 4 November that they are going to split the index and will have a separate desktop and mobile index. Currently the index on both desktop and mobile is based on your desktop…

Gavin Hirst - Thursday 10th November 2016


Earning links that matter for SEO

Link earning is the new link outreach

The difference between being on the first page of the search results and being on page two comes down to a number of factors, however one of the most important is still links. Yes, the laborious and often painstaking work of manually reaching out for links still matters. Gone are the days when it was a simple case of going out and buying some links from sites with a good domain authority score or going even further back, just buying links period.

Link building, link outreach, link acquisition – whatever you want to call it has now evolved to link earning and this requires a much more scientific approach.

Link earning takes time and effort

The question abounds today as to whether it is worth the time and resource that many companies still invest in link earning. And…

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