SEO Posts

Gavin Hirst - Monday 15th May 2017


Optimising you app for Search and the App Stores

If apps are not on your radar as an SEO then you could be missing out on some big opportunities. Even if you or your clients don’t have an app, with more and more apps surfacing in Google’s search results, app indexing is impacting on all areas of SEO activity on mobile and you need to join the party.

Whilst app packs are not as common in the SERPS in New Zealand as the US for example, we are starting to see more and more of these app packs appearing in the search results. Apps have been appearing in the search results on mobile and desktop for some time now. Until recently, they had always appeared as a standard blue link but the introduction of app packs has changed this. Their inclusion has dramatically improved app discovery – now 27% of people find apps through web search compared with…

Gavin Hirst - Thursday 13th April 2017


Local Search Ranking Factors 2017 – what we can take away

The hotly anticipated Local Search Ranking Factors Survey results broke this week and they certainly threw up some interesting new revelations when it comes to the things you should be focussing on with your local SEO activity. This year the survey results and findings report were carried out by local SEO expert Darren Shaw, taking over the reins from David Mihm who has gone off to focus on a rather interesting sounding tool/service that will automatically generate newsletters by pulling in your Facebook content along with leading industry content sources – sounds pretty cool but enough of that – on to the main course!

The Top 8 local ranking factors for 2017

Below is a list of the top 8 local ranking factors for 2017 and how their importance compares with 2015. There are some interesting shifts – mainly the shift of importance from citations to links. There is also a…

Gavin Hirst - Thursday 26th January 2017


Which Digital Marketing Elements will we be focussing on in 2017?

Digital Marketing trends for 2017

The dust is finally starting to settle after a pretty hectic Christmas period for the Digital Hothouse team. Usually Christmas and New Year bring a time to relax and unwind a little as clients take some well-deserved time off, usually allowing us to catch our breath and get round to doing all the things we have been putting off over the past few months. This year however has been a bit different. New client meetings, big projects and exciting developments have kept us super busy so we are just getting round to writing up our usual post where we make our best guesses for the things everyone needs to focus on in the coming year when it comes to digital marketing.

As you know, here at Digital Hothouse we work across the full range of digital marketing activity…

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