Search Engine Optimisation (SEO) has been around for a long time but it’s only recently that companies have started to sit up and take note. If you don’t know what SEO is, let us start by asking you this question – how is your website performing against your competitors when it comes to search results? If you’re not sure, or you’re being out-performed, you might want to take advantage of our FREE SEO AUDIT. As a starting point, this will tell you how you are fairing against your competitors but will also make some recommendations about how you could be performing much better.
Search Engine Optimisation is all about ensuring your pages appear at the top of search engine results pages for specific keywords and phrases that your customers are using to search for the products or services you are selling. Two out of three Kiwis research a purchase online before making them. SEO ensures that when your customers type in relevant keywords, that it’s your site that shows up at the top of the results page and not one of your competitors.
By tapping into those relevant keywords and phrases that people are using to search for products and services that you offer, we can let Google know that yours is an important and relevant site for that customer and your web pages should be presented at the top of the search page. If you are Amazon, you will rank highly for your domain – however, where do you rank for terms such as “books”, “playstation games”, “game of thrones DVD” and other search terms that will get visitors converting. Vanity keywords are great for traffic, but you want top rankings on those terms that convert.
We’re not one of those agencies who claim to do SEO as an add-on. We do SEO every day. It’s kind of our thing. So you can be sure that working with us will guarantee you the most cost-effective and dedicated service of any agency in NZ. SEO adds huge value to your bottom line by driving more relevant traffic to your website that is far more likely to convert. This is not just a marketing tool. It is a channel and one that can generate huge returns on investment.
Our process to SEO includes:
• Research, Analysis and Information Gathering
if we know your business, we can help you more effectively.
• Keyword Strategy
SEO is built on keywords, understanding what people search for is paramount to a successful campaign.
• Website Technical Audit
On Page SEO consists of ensuring that your website is built correctly for the Search Engines.
• Link and SEO Audit
Competitor benchmarking can help to understand where your website sits and how to smash your competitors out of the water.
• Content Strategy
Creating content that generates social shares and natural inbound links that also enhances the authority of your website and your brand.
• Reporting and Analysis
Analysis of what we have achieved so that we can improve on this and make your website even stronger.
To find out more, get in touch today or read our blog for more information about SEO.