We all know that writing content that attracts links is one of the most difficult tasks an SEO faces. Not only are people sceptical of linking to sites they don’t have a previous relationship with, you’re also competing with lots of other sites for those valuable links.
There are some tactics you can deploy that will certainly help you when it comes to getting more links. These are not quick fixes. Link acquisition, however you do it, takes time.
With the right tools, time spent researching and some high quality outreach, you can get links back to your site from relevant, high quality domains that will help to drive more clicks to your content and improve your domain authority.
Let’s take a look at how.
Tip #1 – Create a post that links out to other great resources
If you are based in a sector where there are plenty of other people writing about…
It seems like we have been talking about voice search for forever. It seems that every year is going to be the year of voice search and we’ve not reached the tipping point….yet.
2018 has certainly been the first full year where it has made sense for companies to start looking at the way they optimise their content for voice search. Of course, some would have jumped on the bandwagon early, when the very first people started writing that voice search was going to be the biggest thing in SEO in 2014 and that’s good for them. Now, however, is the time when you really do need to start paying more attention.
Consumer Insights
First, let us take a look at the rapid rise of voice search and how this is changing consumer behaviour. As far back as 12 months ago, Google released some interesting data through Think with Google.
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Link building, or link outreach as it seems to be more commonly known these days, is perhaps one of the most difficult tasks faced by many SEOs. That’s because it’s time-consuming and often thankless. You tend to get far more rejections than you do successes and it can be a super-frustrating way to spend a day.
It can be better though.
Instead of treating link outreach (link building seems to have some negative connotations) as a one-off project, think of it more as a continuous process.
This is a common process we see when it comes to link outreach:
- Research piece of content
- Write content
- Outreach content to relevant websites
- The end.
It seems really easy to generate a list of potential sites who may be interested in linking out to your piece of content and then dropping them an email and maybe a follow up to see if they would be interested in linking…
