Instagram Stories feature might have been recently introduced, but its engaging nature and huge reach made it a quite popular marketing tool, especially amongst the business community.
Instagram Stories feature already boasts of a growing figure of more than 300 million daily users and a third of these spend around 28 minutes watching Stories every day. On top of that, 20% of Instagram Stories posted by businesses end up in direct interaction with a user.
With all that, if your business isn’t already using it, then it’s about time it started because you can’t afford to miss out on utilizing this powerful marketing tool to grow your business.
Still, need convincing? Here are five reasons why your business needs to use Instagram Stories:
1. Enjoy A Massive Reach
Since there are quite many people viewing Instagram Stories every day, you can reach a broader audience by posting there. For instance, Mercedes-Benz Cars…
For years, shops have been the places where sales are made. Deals are done. Bargains are found. And perhaps most importantly, customer service is provided. Sure, people have been online shopping now for well over a decade but for most, the customer service experience all came from going to a physical store and speaking with an actual person. Whilst for many businesses, this high level of customer service is still crucial, we are seeing a need for businesses to evolve and offer a seamless experience whether you are in-store, on your mobile or searching on a more traditional desktop.
Mobile is growing
As the number of users researching products on a mobile increases year on year (now more than 50% of people are searching on a mobile device according to a Google statement and is supported by this research piece by Smart Insights) it is clear that customers who visit…
Keyword research has certainly changed over the past four or five years. When we look back over our early blog post covering keyword research, it’s clear to see how far we have come and how much things have changed. Whilst the titles or our posts are still very relevant – ‘Keyword research – critical to any SEO strategy’ and ‘Keyword Research is changing – are you?’ – the methods covered in these two blogs are now very much out of date.
So exactly how should you be doing keyword research in 2017?
Learning from Ahrefs
We read a lot of articles about keyword research. It’s an essential part of our work here at Digital Hothouse from SEO to Content Marketing to AdWords. One of the posts that resonated the most with us of late was a great piece by Ahrefs (one of our favourite tools!) which took a deep…