Whenever we discuss website performance, we tend to see a lot of parallels between conversion rate optimisation and user experience. It does seem like CRO and UX are interchangeable as they both seek to help users do things easily and use many of the same tools to achieve that goal. However, they are not one and the same as they also have many differences.
Despite these differences, CRO and UX complement each other very well. Before we find out how these two methodologies work together, let’s learn what UX and CRO are and what they are not.
The Basics Of UX and CRO
To understand how CRO and UX operate together, we need to define each term first. I’ll quickly do that below, so at least we can agree that we’re talking about the same things.
Conversion Rate Optimisation is the process of designing a site that increases the…
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The real question then becomes how do you fill your content calendar with content curation or, more importantly, how do you do it effectively and well. We thought we’d share a few ideas that have been successful for us.
Topicality is always a good starting point
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Google is the biggest driver of change within our sector.
Over the past five years, the way search results pages (SERPs) are laid out and presented to the searcher has changed dramatically.
Remember a time before featured snippets? No, us neither.
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