General Posts

Gavin Hirst - Wednesday 30th June 2021


Is LinkedIn the right platform for your business?

Whilst many businesses have jumped onto the LinkedIn bandwagon, there are still plenty of businesses that are either a) not using LinkedIn at all or b) have a LinkedIn profile but are not maximising the potential of the platform.

Once upon a time, LinkedIn was a platform used by people looking for jobs. It was a chance to create an online CV that could be viewed by prospective employers and a space to showcase your skills and get feedback from colleagues and people you work with.

It has evolved into much, much more. Especially for businesses.

Whilst individuals continue to use LinkedIn to build personal relationships, make introductions to prospective clients and customers and stay up to date with industry trends, there is a real opportunity for businesses to market both their products and services as well as promoting themselves as thought leaders within their relevant sector.

If you are not using LinkedIn…

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Paul Thornton - Friday 30th October 2020


The Real Impact Of UX On CRO: The “What” & “Why”

Whenever we discuss website performance, we tend to see a lot of parallels between conversion rate optimisation and user experience. It does seem like CRO and UX are interchangeable as they both seek to help users do things easily and use many of the same tools to achieve that goal. However, they are not one and the same as they also have many differences.

Despite these differences, CRO and UX complement each other very well. Before we find out how these two methodologies work together, let’s learn what UX and CRO are and what they are not.

The Basics Of UX and CRO

To understand how CRO and UX operate together, we need to define each term first. I’ll quickly do that below, so at least we can agree that we’re talking about the same things.

CRO

Conversion Rate Optimisation is the process of designing a site that increases the…

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Yohei Guy - Sunday 2nd August 2020


How To Fill Your Content Calendar With Content Curation

Content curation has always been an important part of any social media strategy and in the current context of COVID-19, has become increasingly so. The main reason for this, is of course, due to the tightening of marketing budgets as a result of the pandemic. With limited resources for in-house or external content creation, content curation, by contrast, offers a much more cost-effective way of engaging the community through your social media channels.

The real question then becomes how do you fill your content calendar with content curation or, more importantly, how do you do it effectively and well. We thought we’d share a few ideas that have been successful for us.

Topicality is always a good starting point

There’s no shortage of content already in existence on the world wide web – a fact that few would argue with. This presents the challenge of trying to figure out where and how…