Taking your customer experience digital
For years, shops have been the places where sales are made. Deals are done. Bargains are found. And perhaps most importantly, customer service is provided. Sure, people have been online shopping now for well over a decade but for most, the customer service experience all came from going to a physical store and speaking with an actual person. Whilst for many businesses, this high level of customer service is still crucial, we are seeing a need for businesses to evolve and offer a seamless experience whether you are in-store, on your mobile or searching on a more traditional desktop.
Mobile is growing
As the number of users researching products on a mobile increases year on year (now more than 50% of people are searching on a mobile device according to a Google statement and is supported by this research piece by Smart Insights) it is clear that customers who visit…
