Most of us will be aware of the importance of mobile as part of our digital strategy. We know that mobile consumption of online content crept above 50% for the first time this year for many publishers, however we are still seeing so many sites, especially here in New Zealand, who have simply not yet made the jump to mobile, either via a responsive site, a subdomain or a mobile app which leaves us wondering, what is everyone doing?
Embracing mobile is the key to long term success
For those who have embraced the mobile revolution here in New Zealand, the results are clear for all to see. Improved rankings across both mobile and desktop, a more engaged audience and most importantly, happy customers. There is nothing quite as frustrating to a customer or potential customer as stumbling upon a site that answers their questions, but having a terrible experience on…
Ever since the roll out of Google’s mobile friendly algorithm on April 21st, we have been working closely with clients and prospects to make sure their sites are optimised for mobile. The new algorithm, dubbed by some as ‘Mobilegeddon’ basically now includes an element that considers mobile friendliness within the ranking algorithm – if your site is not considered mobile friendly, then you are not going to rank as well for keywords as those sites that are.
Optimising for mobile however is more than just creating a responsive or mobile specific site; optimising for mobile is to consider the user experience on a mobile device and optimise the way your site functions to make that experience the best possible experience whilst delivering high quality content. The content will not change much from desktop to mobile, a key part of any SEO strategy, however the way it is delivered on a…
Back in 2012, Google published a report which helped those of us working in digital marketing to gain a better understanding about how people were using multiple devices to carry out day to day activities online. This report helped us to put some numbers to a trend that many of us had been aware of but up until that point, we had not been able to fully understand user behaviour. You can check the full Google Multiscreen report here and below you can see a summary of the findings:
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