Ever since the roll out of Google’s mobile friendly algorithm on April 21st, we have been working closely with clients and prospects to make sure their sites are optimised for mobile. The new algorithm, dubbed by some as ‘Mobilegeddon’ basically now includes an element that considers mobile friendliness within the ranking algorithm – if your site is not considered mobile friendly, then you are not going to rank as well for keywords as those sites that are.
Optimising for mobile however is more than just creating a responsive or mobile specific site; optimising for mobile is to consider the user experience on a mobile device and optimise the way your site functions to make that experience the best possible experience whilst delivering high quality content. The content will not change much from desktop to mobile, a key part of any SEO strategy, however the way it is delivered on a…
Back in 2012, Google published a report which helped those of us working in digital marketing to gain a better understanding about how people were using multiple devices to carry out day to day activities online. This report helped us to put some numbers to a trend that many of us had been aware of but up until that point, we had not been able to fully understand user behaviour. You can check the full Google Multiscreen report here and below you can see a summary of the findings:
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If reading is not your thing, you can see a summary of the content below in the infographic at the bottom of the page.
Are you running enough tests on your website? In a world where we are constantly striving for more traffic and better conversions, is it enough to design a website and then just put it out into the world with no future testing? We don’t think so and we don’t think you should either. We see so many companies redesign their website without conducting any testing before it goes live in the first place, never mind doing any further testing once it is live. The question we always ask is ‘do you know that page X is delivering the best possible conversions?’ The answer we usually get is ‘Erm..I’m not too sure’ which is why testing is so important, especially to e-commerce sites who rely on converting…
