We have talked recently in our blog posts about the importance of understanding your audience and the value of user personas in identifying different target groups. For e-commerce businesses, this is perhaps even more crucial; to gain an understanding of the user intent and to recognise the different type of ‘shopper’ who is visiting your site.
Understanding that there is not a one size fits all model when it comes to the way people shop online is crucial to providing content and a user experience that meets the demands of a number of, if not all of your target persona groups.
If you can tailor your offering to the individual persona, through the content you not only provide on your website, but also through other digital platforms such as blogs, social posts, email etc then you are far more likely to engage with people in a way that suits them, not…
OK so we may be a little bit late to the party with this one but good blog posts take time to write! So, what did we learn from 2014 and what do we think will be the ‘must do’ things in terms of SEO in 2015.
Looking back at SEO in 2014
Another year goes by and a whole raft of changes have come along to keep us all on our toes. We have seen websites who have been badly hit by Penguin and Panda updates and those who have recovered and bounced back even stronger as Google look to clean up the link profiles of sites large and small. We also got a little snippet of information that having a secure website i.e. a https:// domain would help you to get a ranking boost (although the outcomes of doing this are expected to be minimal – but every little…
This week I read a really interesting post on The Guardian about just this topic (you can have a read here), and it got me thinking. The author obviously set out to be slightly controversial (not unusual for readers of The Guardian) and perhaps takes it slightly to the point of exaggeration, but he does raise a really interesting question and one which we’ve discussed here a few times before. So let’s start with one simple fact: designing websites is not the same as doing graphic design. That’s probably upset a whole load of people, but it’s the truth. My very favourite quote about design is from Steve Jobs who said about design that “..it’s not just what it looks like and feels like. It’s how it works.”
(I read his biography over Xmas and couldn’t recommend it highly enough. Buy it here)
So let’s think about…
