Instagram Stories

Guest Post - Wednesday 19th September 2018


Five Reasons Why Instagram Stories Are For You

Instagram Stories feature might have been recently introduced, but its engaging nature and huge reach made it a quite popular marketing tool, especially amongst the business community.

Instagram Stories feature already boasts of a growing figure of more than 300 million daily users and a third of these spend around 28 minutes watching Stories every day. On top of that, 20% of Instagram Stories posted by businesses end up in direct interaction with a user.

With all that, if your business isn’t already using it, then it’s about time it started because you can’t afford to miss out on utilizing this powerful marketing tool to grow your business.

Still, need convincing? Here are five reasons why your business needs to use Instagram Stories:

1.      Enjoy A Massive Reach

Since there are quite many people viewing Instagram Stories every day, you can reach a broader audience by posting there. For instance, Mercedes-Benz Cars UK managed to reach 2.3 million customers when it ran a campaign Story in collaboration with Facebook Creative Shop.

Moreover, these Stories are discoverable, which means that even those who don’t follow you can get to see your Stories in their feed. Also, the features used in Stories like hashtags and geotagging your location can make your business even more discoverable.

2.      Raise Brand Awareness

The fact that Instagram Stories disappear after 24 hours can reduce the stress of wanting to create perfect Stories, which in turn can increase how often you post. And, by frequently posting them, you get to stay top in the minds of your customers since Stories appear top in the feeds of those who follow you.

3.      Boost Authentic Engagement

The informal nature of Instagram Stories allows you to get loose and be more creative. By connecting with your followers in a fun way and letting them see your human side, they can relate better to you.

You can do this by taking them behind the scenes to get a glimpse of how products are made or what it takes to plan an event. With authentic engagement, you can both draw in more customers and build rapport.

Also, using the poll sticker feature to get your audience’s opinion on products or decisions can make them more involved.

4.      Increase Sales and ROI

Many companies have increased their sales and ROI through the use of Instagram Stories. One example is McDonald’s Malaysia who saw a threefold increase in its store sales when it posted playful, animated videos.

Also, you can let influencers take over your profile for 24 hours or a few days, which is something that can skyrocket your sales because celebrities face sales better than any product you can put up.

More so, unlike Instagram, Stories allow you to add call-to-action links that can lead followers to your shoppable page or other social media pages.

5.      Diversify Your Marketing Strategy

Leveraging every communication tool available to you can help keep the attention of your audience. You can also be able to cater to all their preferences. Some might not be interested in just seeing professional images of your brand on Instagram, but by diverging into Instagram Stories you get to draw them in.

Further, diversifying can prevent you from putting all your eggs in one basket.

Join the Instagram Stories bandwagon to take advantage of its flexibility to grow your business in a cool, creative, and fun way. And, since the feature is also still kind of new, this is the best time to utilize it before space gets too crowded.

This is a guest post by Oleh Koropenko, Community Manager at 99firms.com. You can see the original piece on their website along with an in-depth Infographic that brings this content to life: https://99firms.com/blog/how-businesses-use-instagram-stories/

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