Gavin Hirst - Wednesday 2nd September 2015

Google launches new logo – the jury’s still out!

Google announced yesterday that they were once again ‘changing things up’ with the launch of their new logo. The logo will be rolled out across all of Google’s products and you can already see the changes in the form of a Google Doodle on Google sites around the world. Other early adopters of the logo include Google+ as you will see from the images below.

Scouring the blogs and various news articles about the launch, it would seem that the jury is still out on this one but we would love to know what you think. Check out the timeline of Google’s evolution below as they cover the last 17 years in just 1m 58s:

Here is the official line from Google about the change which can be found on their blog:

“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.”

Image of the new Google Logo

Google is evolving

It’s not just the logo that is changing. Google announced last month that they were creating a new parent company, Alphabet. Alphabet will be a collection of companies the largest of which will be Google, and the work carried out by the various companies under the Alphabet umbrella will be far reaching and in some cases at the cutting edge of technological advancements. No surprise there.

Despite the jury still being out on the new logo design, the move comes at a time that makes perfect sense. Google is no longer just the search engine that the old logo was associated with. Google is so much more than that and whether you like the new ‘doodly’ logo or not, it’s here to stay for a while so I guess we will all get used to it like all big changes.

According to Google the new logo “is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”

Google Logo images

As you can see from the images below, Google has already started the roll out of the logo across a number of its products including Google+, Google Maps and Google Now. At the time of writing, Google Analytics was yet to be updated.

Image of the new Google+ Logo
Google+ Logo


Google+ Favicon new
Google+ Icon


Image of the new Google Maps logo
Google Maps logo


Image of the new Google Now logo
Google Now logo


You can see from this final screenshot that they have even updated the screenshot used in the background.

We’d love to hear your thoughts on the new logo so please drop us a comment below.

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