The ever-changing landscape of SEO means that anyone working in our sector must keep abreast of those changes and adapt our strategies to meet the ever-growing demands of the searcher.
Google is the biggest driver of change within our sector.
Over the past five years, the way search results pages (SERPs) are laid out and presented to the searcher has changed dramatically.
Remember a time before featured snippets? No, us neither.
Featured snippets were officially rolled out around 2016 (although quick answer boxes had been spotted for specific search results as early as 2013 although these were not widely rolled out) and have since become a focus of a lot of attention for SEOs.
They are of course just one of hundreds of changes that the search giant has made to the way the SERPs are laid out over the past 5 years and those changes can have a huge impact on your rankings…
Storytelling is, without doubt, the most natural and compelling method of communication human beings have ever created. From the dawn of time, we’ve been telling stories in a variety of different ways. Literature, art, music, photography, film – nearly every medium and genre has utilised storytelling techniques as they’ve developed over time.
One of the strongest traits of storytelling is their relatability to the people engaging them. A story’s relatability allows people to empathise with plot, themes and characters in an intimate way so that its core message is one that becomes meaningful to us. It is, what some describe, the quality that enables us to become part of the story and makes the good ones resonate so deeply.
Relatability in storytelling can be just as effective as part of a digital marketing strategy as it can be in a work of fiction. Whether used through your website, social media, email…
Schema is a semantic vocabulary of tags that you can add to your web pages to improve the way search engines read and represent your pages within the search results pages (SERPs).
Schema has been around for some time now. It was first introduced in 2011, yet it is still one of the most underused SEO tactics and one that can generate some really strong results for you or your clients.
What is Schema.org structured data?
According to Moz, “Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.”
Schema helps to improve the way your page displays in the SERPs by enhancing the rich snippets that are displayed beneath the page title.
How does schema help with SEO?
Schema tells the search engines what your data means, not…