eg. Facebook or Google Analytics

Gavin Hirst - Friday 27th September 2019


How automating PageSpeed Insights can save you time and improve your page speed scores

Google’s PageSpeed Insights tool has been one of the most valuable tools in an SEOs armoury for some time now. Since its initial launch back in October of 2013, SEOs have been using the tool as a stick to beat clients with about the speed of their websites and the importance of delivering a super-fast experience to users.

Page speed became even more important as of July 2018 when Google announced that page speed would now be used as a ranking factor in their mobile search results. Previously, page speed had been an important consideration for users, however, it was never confirmed as a ranking factor until January 2018 when Google’s announcement gave webmasters plenty of time to get their sites up to speed.

Tracking and monitoring page speed scores

Over the past 2-3 years, we have been actively monitoring and tracking page speed scores for all our clients. This is…

Tags: Page Speed

Gavin Hirst - Sunday 1st September 2019


What impact will the new Q&A, HowTo and FAQ Schema markup have on the SERPs?

At the end of August, Google announced some interesting new additions to the Schema markup (structured data) that it supports. The three types of Schema for SEOs to take a closer look at include: FAQ, HowTo and Q&A. All of these present a good opportunity for SEOs to increase the amount of real estate they can take within a SERP (search engine results page), however each one should be carefully assessed, both from a ‘valid use’ perspective, but also considering the impact of presenting more information from your website directly into the SERPs.

What is Schema markup (or structured data)?

Whilst most SEOs will be well versed with Schema markup, in case you have never heard of it or you are not currently using it, Schema is a structured data vocabulary that defines entities, actions and relationships online. Schema helps search engines to better understand the nature of your content and…

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Brian Thomas - Monday 12th August 2019


Google’s Main Ranking “Factors”

When searching for what Google’s main or most important ranking factors are, you will be shown many different lists of varying sizes that tell you which ranking factors are the most important and in what order. They all typically mention that there are over 200 different ranking factors that we know about but seem to pick out the top 10 or so and over explain them all.

Here we will talk about the most important ranking factors, but in a way that should help shape your approach to and understanding of SEO. If we can understand SEO through principles, rather than a checklist 200 lines long, it can be easier for anyone to understand and implement. If we think about SEO in three main focus areas, it becomes easier to understand what to do when building out your site, the content on your pages, and what to look for when…

Tags: SEO