Gavin Hirst - Thursday 5th November 2020


Do you need a blog? 5 key benefits for your business

With an estimated 4 million blog posts published every single day, it may seem like we are already at a saturation point when it comes to blogging, however, don’t let the numbers put you off. All blog posts are definitely not created equal.

Of those estimated 4 million daily blog posts published, how many do you think are actually adding value to the reader? My guess? A very small percentage.

So, the question about whether you need a blog or not comes down to this – can you add real value to your customers and prospective customers by creating content that is published through your blog? If the answer is yes, then you should 100% consider setting up a blog for your business.

We wanted to look at 5 key benefits of a business blog when done for all of the right reasons.

1.      Drive traffic to your website

If you are a relatively…

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Paul Thornton - Friday 30th October 2020


The Real Impact Of UX On CRO: The “What” & “Why”

Whenever we discuss website performance, we tend to see a lot of parallels between conversion rate optimisation and user experience. It does seem like CRO and UX are interchangeable as they both seek to help users do things easily and use many of the same tools to achieve that goal. However, they are not one and the same as they also have many differences.

Despite these differences, CRO and UX complement each other very well. Before we find out how these two methodologies work together, let’s learn what UX and CRO are and what they are not.

The Basics Of UX and CRO

To understand how CRO and UX operate together, we need to define each term first. I’ll quickly do that below, so at least we can agree that we’re talking about the same things.

CRO

Conversion Rate Optimisation is the process of designing a site that increases the…

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Gavin Hirst - Tuesday 27th October 2020


What is digital customer experience and why you should prioritise it

Customer experience, in its simplest definition, is the experience your customers have with your brand.

Customer experience really helps to shape the reputation your business has with your customers. Whether it’s a face-to-face interaction, the cleanliness of your restaurant or an email a customer receives to tell them about an upcoming offer, every potential interaction with a customer can impact on their experience of your brand.

When it comes to digital customer experience, there are now more potential touchpoints with your business than ever before. And sometimes, those touchpoints are ones that are not even under your control but can still have a positive or negative impact on a customer’s experience with your brand so it’s important to understand all of the potential digital touchpoints and ensure you are managing every one of them effectively.

What is digital customer experience?

We’ve already talked about the basic definition of customer experience and to some…

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