Gavin Hirst - Friday 1st February 2019

11 SEO trends you need to follow in 2019

SEO is an ever-changing industry that’s for sure. Every year, there are new technologies, algorithm updates, new types of features in the search results and billions more webpages created to compete with the content we are trying to rank at the top of the Google search results.

That’s what makes search engine optimisation such a demanding industry, but such a rewarding one when you can keep on top of all those changes and make a real difference for your clients. Search engine optimisation here in New Zealand is no different. Everyone is competing for their slice of the search pie and it’s our job to ensure our clients continue to perform at the highest level.

We’ve taken our time this year to really review the things that we think will matter the most in 2019 when it comes to SEO. There has already been a raft of posts published…

Gavin Hirst - Monday 28th January 2019

3 free* link building techniques [and how they can work for your business]

You’ve landed on this blog either a) because you’re interested in link building, b) because it said you can get something for free in the headline or c) because you are hoping for a quick, free an easy way to build links back to your site.

Well, the truth of it is, nothing ever comes for free. Hence the asterisk.

The techniques described in this blog won’t cost you anything in terms of tools. Everything mentioned in here can be done through the free versions of the various tools mentioned.

So what’s the cost I hear you say?

Well, like everything that revolves around link building – blood, sweat and tears. And in many cases, time. Your own time never comes for free. There is a cost associated with everything you do during your working day so whilst there may be no direct cost to your business, effective link building is going to…


Yohei Guy - Tuesday 22nd January 2019

AI: The ultimate content creator?

The idea of Artificial Intelligence (AI) is nothing new having been around for well over 60 years. Although hardware deficiencies curtailed its development for much of that time, we are now at a point where advances in technology allow us to ask some interesting questions.

We know for a fact that AI can perform and accomplish mechanical tasks with ease like assimilating and analysing large datasets. This is already being applied across many aspects of digital marketing from chatbots to EDMs, SEO and web design.

But how does AI fare when it comes to processes considered more abstract like forms of creative/artistic expression? Is it possible for AI to create in an original way like human beings? Can that ability be utilised in some way to create or enhance content?

If you’re involved in Content Marketing for an agency/organisation or as an influencer, the answers to these questions will be of great…