Gavin Hirst - Tuesday 30th November 2021

Who do you optimise for – Google, your customers, or your business?

Search engine optimisation is not easy. Let’s put that right out there to begin this post. There are so many facets to SEO than getting everything right is virtually impossible. It always feels as if you are compromising on something or someone whenever you are optimising a website or even an individual page.

That’s because there are lots of people to consider when you create content for a website.

Ola King from Moz has identified three key pillars to consider – what he calls the three bosses of SEO – your business, your searchers and your search engines.

In this post, we are going to take a closer look at each of those bosses and try and help you to ensure your SEO strategy is focused on optimising content for the right person or people.

Optimising for Google

When most of us think about SEO, we think about optimising for Google so…


Gavin Hirst - Friday 26th November 2021

The power of brand – what do customers want from brands?

Today, the power of your brand should not be underestimated. Whilst “brand” has a different interpretation depending on who you speak to, the underlying power of a brand and its reputation is playing an important part in the buyer decision-making process.

Your brand is about so much more than just your logo and the colours and fonts you use. Your brand is the entire identity of your business. Your brand is your personality, from the way you talk to customers to the products you produce or the service you deliver.

Whilst branding has always been important, the rapid rise of social media and online shopping means that brand is more important than ever.

Consumers are introduced to new brands every day. Brands they never knew existed suddenly pop up in their social feeds or when they carry out a search on Google. Whilst it can be difficult for these brands to make…


Gavin Hirst - Monday 22nd November 2021

Does an SEO audit improve website rankings?

Whether we are working with new clients or existing clients, SEO audits are a key part of our armoury when it comes to improving website rankings.

There are, of course, many different ways to carry out an SEO audit and different agencies and businesses will carry out audits in different ways.

At Digital Hothouse, we also have different degrees of depth when it comes to our audits.

When we start working with a client for the first time, we carry out a deep dive into all areas of the business, looking to identify every possible opportunity to improve keyword rankings. With clients we have worked with for some time, those audits tend to be less detailed but no less important.

After we have carried out our initial optimisation work, it is much easier for us to keep on top of the overall health of the website by carrying out spot checks on…