Gavin Hirst - Friday 27th May 2022

How to generate blog ideas using Google Analytics, Search Console, and Trends

If you have worked in digital marketing for some time and you are responsible for creating blog content, it can sometimes be tricky to keep coming up with new ideas. This is especially true if you work in a small niche.

It can often feel like you have covered every single topic within your niche, and no matter how much you brainstorm, coming up with new ideas finds you running up against a brick wall.

Whilst there are a number of tools available to help you with keyword research and content ideas, some of the most overlooked tools are often staring you right in the face.

Google is in the business of encouraging content writers to create better content. They want to provide the best possible results for people searching for specific queries on Google and so it is in their interest to provide you with the tools to help you mine…


Gavin Hirst - Friday 13th May 2022

Why a website redesign could bring you more traffic and conversions

Your website is often the first impression a prospective customer has of your brand. A tired, clunky, or even worse, a site that is difficult to navigate is not the first impression you want to leave.

Whilst you might think your website looks great, it’s important to keep on top of the analytics and understand how it is performing.

Often, websites can get tired without regular updates and redesigns. The way that visitors, including new and returning, interact with the content on your website is hugely impacted by the way it looks and is presented.

Whilst first impressions for new visitors are important, for returning visitors, it’s equally as important to keep things fresh. People can get “blindness” to features and pages on your website if nothing ever changes so it’s important to make regular updates to keep things interesting and fresh.

We are just as guilty as anyone of this. Our website…


Gavin Hirst - Thursday 5th May 2022

Content marketing mistakes to avoid

Content marketing is an integral part of most digital marketing strategies today. Whilst the old adage “content is king” has been used to death, content is certainly an important aspect of your digital marketing efforts.

If you are struggling to make headway with the tactics you are deploying, there may be a few common mistakes you are making that could be preventing you from generating the return on investment you could and should be achieving.

Content marketing is not easy. There are so many aspects to consider, not least of which is deciding where to publish your content and the type of content that will most likely resonate with your audience.

Then you’ve got to find the budget to create this content. Let’s say your audience prefers video content. That’s not something most of us can simply whip up in a few hours, if at all. Whilst a blog post is…