eg. Facebook or Google Analytics

Gavin Hirst - Sunday 3rd November 2019

Our 5 Favourite SEO Tools and what we use them for

First up, a little caveat to this post. We use way more than 5 SEO tools on a day to day basis. There are also some really comprehensive lists out there that will tell you about ALL of the SEO tools out there and do a really good job of reviewing them all – this is not that kind of post.

You can find a really helpful list of resources at the end of this post but we mainly want to focus on the 5 SEO tools that we find to be the MOST useful. Our go-to list.

So, let’s get into it and take a look at our 5 favourite SEO tools.

1.      SEMrush

SEMrush Screenshot

This has quickly become our favourite tool and for good reason. We moved to the paid version a couple of years ago and we have never looked back. The…


Yohei Guy - Tuesday 22nd October 2019

How to deliver an excellent customer experience

The customer experience journey is now, more than ever, an integral component for business success in today’s world. Thanks to the increased prevalence of social media platforms, interactions from the customer experience, both positive and negative, can be expressed and shared instantly on very public forums.

As well as this, increasing levels of competition mean battles can be rarely won or lost on pricing strategies alone. Delivering an excellent customer experience across the entire customer journey is essential so we thought we’d cover a few essentials in achieving this.

Two colleagues working on their laptops

Listen to your customers

This first one is a bit of a gimmie but you’d be surprised how often customers’ opinions are ignored when the whole experience itself centres around them. It’s easy to fall into a mindset of thinking you know more than your customers but there’s so much…


Gavin Hirst - Friday 11th October 2019

E-A-T – how to build Expertise, Trust and Authority with your content

Every year we seem to get a new buzzword, or more often than not, a buzz acronym. This year, it’s definitely “E-A-T”. Whilst for many SEOs, this is not a new buzzword, it’s certainly been brought front and centre in 2019 thanks to the August 2018 Google Update, known as ‘the medic update’.

E-A-T stands for ‘Expertise, Authority and Trust’ – three pretty important things to consider for SEOs when creating content. As the internet becomes more and more saturated with content, Google has had to change the way content is ranked. Instead of just creating content and ranking overnight, you now have to work harder to build your brand online (and off). The way to do this is to build your expertise, authority and trustworthiness in the eyes of both Google and the end-user.

The Medic Update

E-A-T has been a part of the Google Quality Raters Guidelines (QRG) for some…