In an increasingly busy world, the mobile phone has become a vital tool to help people manage all the competing priorities in their lives. Communicating to our friends and family, catching up on the latest headlines, playing games, being entertained and, of course, online shopping represents just a small handful of the things that we’re able to do via our devices.
This has not gone unnoticed by digital marketers all around the world who have reacted to embrace the opportunities created by mobile technology at every stage of the customer journey.
Digital discovery isn’t by chance
Businesses now accept the benefits of engaging with their new and existing customers via their mobile phones and digital marketers have become incredibly sophisticated in targeting the most relevant consumers for their brands.
From search engines to social media, apps, podcasts and video – there’s a plethora of medium in existence and within these, targeting mechanisms and…
As digital marketers, SEOs and SEM specialists, we spend so much of our time focusing on driving more traffic to our client’s websites.
The bottom line is that this is what they pay us for.
Traffic is a real vanity metric but it’s one that we all chase relentlessly, every single day as it’s what keeps us in a job.
However, what if we focussed not just on getting more visitors to our website but keeping them there once they get there and getting them to come back time after time. Now that’s where the money really lies.
In the past, marketing was all about grabbing attention. Getting people to hear what your brand had to say was the end goal, even if was just for a short moment.
The problem with this approach? A lot of people weren’t sticking around. Brand recall was getting lower and lower due to the amount of…
As we approach the end of the first month of the new decade, we wanted to take a look forward at some of the tactics we will be including in our SEO strategies for this coming year and give you some tips on the areas you should be focussing on if you want to maximise your returns from SEO in 2020.
Whether you’re a technical SEO specialist, a content marketing guru or an SEO all-rounder, there’s a bit of something for everyone in here and these tactics should help to ensure you keep on the right side of Google in 2020 and see some strong ranking improvements and increased traffic.
1. Links are still crucial
Yes, we know, it’s now 2020! Links must have been making it into these lists since the start of the last decade, but links are as important today as they always have been. There always seems…