The recent COVID-19 pandemic has shaken the fabric of society across the world, affecting nearly all aspects of our everyday lives. The way we work, communicate, shop, learn, entertain and more has changed dramatically and people have had to quickly adapt to new situations and circumstances.
Marketers have certainly been no exception to this in facing these challenges. This has come at great cost to many digital marketing projects and strategies that have been paused or cancelled altogether, one of those being content marketing.
Given our passion for content marketing, we thought we’d outline a few strong reasons why content marketing should be a strategy that is persisted with. This is especially true during uncertain times like the one we’re in now which unfortunately may not be the last.
Increase brand awareness
One of the biggest changes in our behaviour as a result of COVID-19 is the dramatic increase in our online activity….
In our last post, we looked at some of the ways brands should be leveraging local SEO in a post-COVID-19 world.
In this post, we want to build on that post and look at why local SEO is more important than ever and talk about some of the ways you can look to build on your existing platform and help to appear in more local searches.
Here in New Zealand, our borders have been closed since 19 March to international travellers. That means for many businesses, there needs to be a change in strategy moving forward, certainly in the short to mid-term.
For businesses that rely on tourism, both international and domestic, the focus of the business has to shift entirely to domestic tourism at a time when there is much uncertainty. Many people have had to use annual leave during the lockdown period and there is a lot of uncertainty…
Local SEO has never been as important for brick and mortar businesses here in New Zealand. As we enter Alert Level 2 of the COVID-19 pandemic, New Zealand businesses are returning to a new ‘normal’.
For many businesses, that is going to mean a focus on local markets. With international visitors unlikely for at least 6 months, those businesses that previously relied heavily on international tourism are going to need to focus on the domestic market and that means local SEO is more important than ever before.
Why is local SEO so important?
It’s about appearing in the all-important map pack within the search results. The kind of results that delivers a highly relevant results straight to your mobile (or desktop search).
These results most typically sit at the very top of a Google search results page (SERP) and provide users with…