Gavin Hirst - Thursday 10th June 2021

What does the perfect Facebook and Instagram post look like and when should you post it?

Despite the best efforts of platforms like Tik Tok, Snapchat, Pinterest and even Twitter, when it comes to social media platforms for businesses, Facebook and Instagram still rule the roost.

Facebook (2.23 billion monthly active users (MAUs) and Instagram (1 billion MAUs) pull in a huge number of visitors and whilst YouTube (1.9 billion MAUs), WhatsApp (1.5 billion MAUs) and Messenger (1.3 billion MAUs) are all major platforms, none can offer the same levels of reach, engagement and most importantly, measurability as the big two.

The way businesses use each of the social media platforms listed above (as well as many other platforms available out there) varies significantly from platform to platform. There is no one-size-fits-all approach to posting on social media and that’s why you need to tailor your posts to the specific platform you are posting on.

Whilst cross-platform posting can be an efficient use of your time,…


Gavin Hirst - Friday 28th May 2021

5 tips to come up with new blog content ideas

We’ve all been there. Your boss has asked you to present some great new ideas for new blog content and you have hit a brick wall. You feel like you have literally written all there is to write about everything.

Your content calendar has some gaping holes that need to be filled and you need ideas quickly.

But where do you look for inspiration?

Thankfully, help is on hand. Because we’ve been there, we also know how to come up with inspiring new ideas that will both impress your boss, but more importantly, entertain, educated and inform your readers. Now we’re talking.

Generating unique blog content ideas

One of the biggest struggles for content writers is to write about something new and unique. There are times when you have to accept that this is simply not possible.

With over 7.5 million blog posts published every day, finding something that is completely unique is getting harder…


Gavin Hirst - Thursday 20th May 2021

How you can align your brand voice with your SEO strategy

Your brand voice is a key element of your overall brand offering. It’s the way your organisation expresses its messaging in terms of style and tone and should be consistent across every channel, whether on or offline.

As well as your brand voice helping you to stand out from the crowd and resonate with your target audience, it also needs to align with your SEO strategy.

In other words, your brand voice needs to ensure it also incorporates keywords that people are searching for on Google that are most likely to help customers to discover you.

In this post, we are going to be looking at some of the techniques you can deploy in order to develop a brand voice that is aligned with your SEO strategy, helping you to improve engagement and drive more traffic to your website.

Developing your brand voice

Whilst it seems like something fairly straightforward, developing a brand…