Gavin Hirst - Thursday 4th August 2016


301 redirects rules have changed – what is the SEO impact?

Officially or unofficially, Google announced last week that the way 3xx redirects are handled by Google has changed. There have been rumblings for a while that it may no longer be seen as a negative thing to have 301 and 302 redirects in place across your site.

In the old school SEO playbook, we have always been wary of using too many redirects on our sites because of the loss of PageRank. It was widely believed that using a 301 (permanent) redirect would result in around a 15% loss in PageRank  – the exact same amount as a link from one page to another. However, it now seems that Google will no longer be treating any 3xx redirects this way and there will be no loss of PageRank when you add any form of 3xx redirect.

Whilst this sound like a huge plus for SEOs, there may be more to this…

Tags: Redirects SEO

Gavin Hirst - Tuesday 21st June 2016


Search Marketing Summit 2016 – Our Top 5 Takeaways

This year’s search marketing conference in Sydney had undertaken a rebrand from SMX to SMS but what didn’t change was the quality line up of presenters from across the world who kept us informed and entertained across the three days. From Google to Disney, Wordstream to the SEM Post the big guns were out in force and there was so much to take away from the three day conference that we have only just got round to writing up our notes.

There were of course dozens of sessions over the three days and we’re not going to run through every one on our blog so we’ve decided to pick out our top five sessions and give you some of the best tips and advice we learnt over the course of three days. Some of the tips were supported by multiple presenters and there were some definite themes that cropped up…

Gavin Hirst - Thursday 21st April 2016


Mobile is the future but it’s not all about smartphones

Here at Digital Hothouse, we’re huge advocates of mobile-first thinking. We have seen the trends over time. Mobile is outgrowing desktop usage and is now responsible for close to 60% of all internet traffic. In a recent blog post for Moz, Eric Enge of Stone Temple Consulting looked into some interesting trends that show that whilst mobile is on the rise, it’s not just smartphones and tablets that we need to focus on.

Smartphones, tablets and desktop

When we talk about ‘mobile’ we have traditionally referred to smartphones or tablets as opposed to desktop usage but over the past 2-3 years, what we should be thinking of as mobile has drastically changed. The rise of smart TVs, wearables and the internet of things has changed the way that we as digital marketers should think about our content and how it is going to be consumed. This chart below…