Gavin Hirst - Tuesday 8th September 2015

The great mobile optimisation check list – your guide to optimising for mobile

Ever since the roll out of Google’s mobile friendly algorithm on April 21st, we have been working closely with clients and prospects to make sure their sites are optimised for mobile. The new algorithm, dubbed by some as ‘Mobilegeddon’ basically now includes an element that considers mobile friendliness within the ranking algorithm – if your site is not considered mobile friendly, then you are not going to rank as well for keywords as those sites that are.

Optimising for mobile however is more than just creating a responsive or mobile specific site; optimising for mobile is to consider the user experience on a mobile device and optimise the way your site functions to make that experience the best possible experience whilst delivering high quality content. The content will not change much from desktop to mobile, a key part of any SEO strategy, however the way it is delivered on a…

Gavin Hirst - Wednesday 2nd September 2015

Google launches new logo – the jury’s still out!

Google announced yesterday that they were once again ‘changing things up’ with the launch of their new logo. The logo will be rolled out across all of Google’s products and you can already see the changes in the form of a Google Doodle on Google sites around the world. Other early adopters of the logo include Google+ as you will see from the images below.

Scouring the blogs and various news articles about the launch, it would seem that the jury is still out on this one but we would love to know what you think. Check out the timeline of Google’s evolution below as they cover the last 17 years in just 1m 58s:

Here is the official line from Google about the change which can be found on their blog:

“So why are we doing this now? Once upon a time, Google was one destination…

Tags: Google

Gavin Hirst - Friday 28th August 2015

Paid search vs SEO – which should you be focusing on?

A question we often get asked here at Digital Hothouse is where people should be putting their budget – Paid Search or SEO. Although our answer will differ from client to client, the basic response is always the same; paid search will get you traffic in the short term and if you want to keep attracting traffic then SEO is crucial and should work alongside your paid search activity.

SEO is the foundation

SEO should be the foundation of your website. Making sure that your site is optimised for search should be the starting point whether you are a new business or you have been around for years. Optimising for search is about optimising your site for humans whilst obeying the guidelines and rules put in place by search engines. Good SEO is a combination of on and off page activity and also how you structure information in the back end…