Gavin Hirst - Sunday 1st February 2015

What have we learnt from Google’s Penguin algorithm updates? Not to forget about Panda…

Google’s Penguin algorithm update has certainly been causing a big stir over recent months with updates around Thanksgiving in the US causing sites to drop off the ranking and similar issues across the globe. As we know, the Penguin algorithm is Google’s way of tackling link spam and bad links, trying to clean up number of dodgy paid links and directories that have for some been in place for many years.

The impact of a Penguin penalty can be severe – a loss of rankings on your own brand name is the worst case scenario and a period of time in the search abyss. It’s easy to see why SEOs place a lot of emphasis on dealing with potential link spam issues as there is nothing worse than seeing a client lose their rankings, especially if the links were in place long before you took over the management of their…

Gavin Hirst - Wednesday 28th January 2015

SEO for 2015: our top 5 things to focus on this year

OK so we may be a little bit late to the party with this one but good blog posts take time to write! So, what did we learn from 2014 and what do we think will be the ‘must do’ things in terms of SEO in 2015.

Looking back at SEO in 2014

Another year goes by and a whole raft of changes have come along to keep us all on our toes. We have seen websites who have been badly hit by Penguin and Panda updates and those who have recovered and bounced back even stronger as Google look to clean up the link profiles of sites large and small. We also got a little snippet of information that having a secure website i.e. a https:// domain would help you to get a ranking boost (although the outcomes of doing this are expected to be minimal – but every little…

Tags: SEO Tips

Gavin Hirst - Friday 9th January 2015

Keyword research is changing – are you?

Way back in February 2013, we wrote a blog about the importance of carrying out keyword research and like many agencies, this is part of the service we provide our clients when we conduct SEO audits for them. There has however been a huge shift in the way our keyword research is carried out and we wanted to take the time to talk to you a bit more about what we do and why we do it.

Old skool keyword research

In days gone by, our keyword research would consist of checking through a client’s website, looking for key areas and selecting a series of keywords relating to their products and services. We would also take a look at their competitors and see if there was anything they were doing better and add those into the mix. Nothing rocket science about that. We would then use a keyword tool (Google…