Over the next few weeks we are going to be taking a more in depth look at the top ten things we learnt at SMX Sydney 2015 and delving a little deeper into some of the areas you should be focussing your SEO efforts on this year.
The first of those is page load speed and the impact this has on your rankings on Google. AT SMX, we heard from some big players in the SEO world and there was a lot of chat over the 3 days about page load speed. Gary Illyes from Google was quick to point out that although page load speed is not currently factored in to the new mobile friendly algorithm, it soon will be so we thought we would look at the benefits of speeding up your page load speed and some of the tools you can use to check and refine…
So the final day of SMX Sydney 2015 arrived and with much anticipation as this was the day of the SEO Workshop, a much more intimate event with around 40 people attending and a chance to get some really good tips off some of the best SEOs in the world. Bring it on!
Dr Pete Meyers – Moz
First up was Dr Pete from Moz who opened up with a talk about the new organic opportunities that exist within Google and how to take advantage of these. He started off by hitting us with some pretty scary stuff when it comes to monitoring rankings:
- Ranking number 1 organically can mean you appear below the fold
- There can be as few as 4 organic spots in a Google SERP
With these two stats ringing in our ears, Dr Pete went on to talk about the opportunities to take advantage of the new and…
Behshad Behzadi – Google
After a pretty full on first day, we were excited to get going on Day 2 of SMX Sydney 2015 and in true Digital Marketing fashion, the day started with a Google Hangout call with Behshad Behzadi from Google who had kindly stayed up until 2am to give us a run down of the future of search which mainly involved a demonstration of ‘OK Google’.
In addition, Behshad also talked about the changing nature of search results ad how often an app will now be displayed in the results as this may give the user a much better experience. If for example someone is searching for hotels, they may see the TripAdvisor app appearing in the search results so they can easily access reviews through the app.
Demonstrating OK Google, Behshad also talked about the importance of using long tail keywords as search becomes more conversational and highlighted…