Gavin Hirst - Monday 9th February 2015

10 Marketing Predictions for 2015

It seems to be that time of year…making predictions about the biggest trends for 2015 so we thought we would join the party. Below is a great infographic from Wheelhouse Advisors taken from Social Media Today which shows their top 10 predictions for marketing in 2015. Looking through that list, we think that most if not all can be applied more specifically to digital marketing:

Infographic showing the top 10 digital marketing predictions for 2015

10 Digital Marketing Predictions for 2015

  • Number 1 on the list is content marketing and we have already talked about this until the cows come home. We know how big this is going to be in 2015 and we are fully on board with numero uno – see previous posts for more on this.
  • Number 2 talks about the use of marketing data and whether you are working…

Gavin Hirst - Thursday 5th February 2015

Digital tactics to increase e-commerce store sales

We have talked recently in our blog posts about the importance of understanding your audience and the value of user personas in identifying different target groups. For e-commerce businesses, this is perhaps even more crucial; to gain an understanding of the user intent and to recognise the different type of ‘shopper’ who is visiting your site.

Understanding that there is not a one size fits all model when it comes to the way people shop online is crucial to providing content and a user experience that meets the demands of a number of, if not all of your target persona groups.

If you can tailor your offering to the individual persona, through the content you not only provide on your website, but also through other digital platforms such as blogs, social posts, email etc then you are far more likely to engage with people in a way that suits them, not…

Gavin Hirst - Sunday 1st February 2015

What have we learnt from Google’s Penguin algorithm updates? Not to forget about Panda…

Google’s Penguin algorithm update has certainly been causing a big stir over recent months with updates around Thanksgiving in the US causing sites to drop off the ranking and similar issues across the globe. As we know, the Penguin algorithm is Google’s way of tackling link spam and bad links, trying to clean up number of dodgy paid links and directories that have for some been in place for many years.

The impact of a Penguin penalty can be severe – a loss of rankings on your own brand name is the worst case scenario and a period of time in the search abyss. It’s easy to see why SEOs place a lot of emphasis on dealing with potential link spam issues as there is nothing worse than seeing a client lose their rankings, especially if the links were in place long before you took over the management of their…