Gavin Hirst - Thursday 7th April 2016

Link building has evolved – have you?

This week, Moz published their annual ‘State of Link Building Survey Results’ and the results support what we have been saying for some time – link building is still as important as ever so don’t stop! Whilst link building is definitely still important, this doesn’t mean we should do it the ways it’s always been done – that would be silly. Link building has evolved and we need to make sure that the way we build links also changes.

To view the Moz survey results, click here.

The role of content marketing and link building

For many, content marketing was seen as the ‘replacement’ for link building. Prior to the Penguin algorithm launch in 2012, link building had a pretty dodgy reputation – link farms, spammy links and black hat techniques to ‘trick’ Google into thinking your site was one of authority. Penguin certainly put a big stop to a lot…

Gavin Hirst - Friday 11th March 2016

Your guide to mastering Local SEO

With the recent changes to the Google search results pages, we take a look at the importance of Local SEO and whether the changes to the SERPs mean you should be dedicating more of your time to Local SEO.

Google SERP update recap

In case you missed our blog on this, Google recently made a significant change to the SERPs, removing the Ads from the right hand side of the page and adding an extra advert to the top of the page on ‘commercial’ search terms, meaning there are now potentially four adverts at the top of the page before a user sees an organic search result.

You can read more about this change here.

What does this mean for local search results?

Whether this change is the catalyst or you just need to look at your local SEO, now’s the time to do it. With more and more searches taking place on…

Gavin Hirst - Monday 29th February 2016

How is Google’s AMP changing the mobile web?

On February 24 2016, Google announced that it was now including Accelerated Mobile Pages (AMP) in their search results. Although the Google AMP project had been announced as far back as October of 2015, this was the day that mobile optimised web content, and in particular, mobile optimised news stories would receive a rankings boost when created as an AMP. As you can see from the screenshot below, the Google AMP ‘icon’ started to appear on news stories in Google search results around the world (as yet, it has not appeared in NZ):

What is Google AMP?

For those who are not too sure what the Google AMP project is all about, here is a quick summary:

  • Open source initiative to improve the mobile ecosystem
  • Pared down version of HTML enables pages…