Paul Thornton - Friday 1st June 2012


It’s data Jim, but not as we know it

It’s data Jim, but not as we know it!

I am, I guess, reasonably analytical by nature but that doesn’t mean that I’m a huge fan of massive spreadsheets and complex data analysis – anyone who knows me well will laugh at the idea of that I’m sure. In fact, for those of you who are familiar with the Meyers-Briggs personality typing, I tend towards intuition and feeling which is quite the opposite. Which is perhaps a long way round of saying that, even though I’m not by nature data analysis oriented, when it comes to online marketing, and doing business online, I don’t just like data, I LOVE it! Here’s why:

It’s probably fair to say that the most common mistake we see people making online, is just not tracking the right things, so they don’t have the right kind of data to enable proper decisions. It’s a given that…

Paul Thornton - Wednesday 22nd February 2012


Are Graphic Designers killing the web?

This week I read a really interesting post on The Guardian about just this topic (you can have a read here), and it got me thinking. The author obviously set out to be slightly controversial (not unusual for readers of The Guardian) and perhaps takes it slightly to the point of exaggeration, but he does raise a really interesting question and one which we’ve discussed here a few times before. So let’s start with one simple fact: designing websites is not the same as doing graphic design. That’s probably upset a whole load of people, but it’s the truth. My very favourite quote about design is from Steve Jobs who said about design that “..it’s not just what it looks like and feels like. It’s how it works.”
(I read his biography over Xmas and couldn’t recommend it highly enough. Buy it here)

So let’s think about…

Paul Thornton - Tuesday 21st February 2012


How much is Google backing Google+?

For the first time ever (or at least the first time I have seen in 7 years of working in online), Google have dedicated a section of their Search Homepage to something other than search. In trying to prove that if they want it, they generally get it (except in the well publicised failures such as Buzz, Knol, Wave and Orkut), Google are highly promoting Google+ even if it takes away from their Search effort.

Take a look at the Google.co.nz Homepage today:
Google Homepage

We see that they have a share box on every page of the website – just as you can share/update your status on Facebook from anywhere on the Facebook site. They are really trying to make it a social experience, but they’ve got a long way to go…

Tags: Google SEO