We live in a world where consumers want everything here and now, with minimal delays, and no issues… the online space is no exception.
Most consumers expect a fast mobile experience. Whether it’s booking a hotel, looking for a restaurant, enquiring about a specific product or searching for the cheapest flight, the key to creating mobile-first experiences has been repeatedly emphasised over the last couple years as we have seen mobile device usage take off.
It is no secret that faster and simpler landing pages can lead to more conversions and better user engagement.
Think with Google recently completed a study to understand the correlation between page load speed and bounce rate (see table below). They found that as page loading time increases from 1 to 7 seconds, the probability of the mobile site’s users bouncing increases by 113%.
Yes, that’s right… 1 to 7 seconds is all it takes to have someone…