We live in a world where consumers want everything here and now, with minimal delays, and no issues… the online space is no exception.
Most consumers expect a fast mobile experience. Whether it’s booking a hotel, looking for a restaurant, enquiring about a specific product or searching for the cheapest flight, the key to creating mobile-first experiences has been repeatedly emphasised over the last couple years as we have seen mobile device usage take off.
It is no secret that faster and simpler landing pages can lead to more conversions and better user engagement.
Think with Google recently completed a study to understand the correlation between page load speed and bounce rate (see table below). They found that as page loading time increases from 1 to 7 seconds, the probability of the mobile site’s users bouncing increases by 113%.
Yes, that’s right… 1 to 7 seconds is all it takes to have someone…
On February 24 2016, Google announced that it was now including Accelerated Mobile Pages (AMP) in their search results. Although the Google AMP project had been announced as far back as October of 2015, this was the day that mobile optimised web content, and in particular, mobile optimised news stories would receive a rankings boost when created as an AMP. As you can see from the screenshot below, the Google AMP ‘icon’ started to appear on news stories in Google search results around the world (as yet, it has not appeared in NZ):
What is Google AMP?
For those who are not too sure what the Google AMP project is all about, here is a quick summary:
- Open source initiative to improve the mobile ecosystem
- Pared down version of HTML enables pages…