Anchor text Posts

Gavin Hirst - Thursday 21st March 2013

The importance of good links

If you want to improve your search ranking and traffic success, you have got to start thinking about link building. Links are like tunnels, connecting sites and pages together, helping people to navigate the world wide web and find the content that is most relevant to them. Links are like a popularity contest; the more you have got pointing to your site, the better your search traffic and like all good popularity contests, if the cool kids are voting for you, then you are likely to be the winner.

How do search engines rank links?

Well, there is no specific evidence to support how search engines rank links, however over time, it becomes clear what factors are important to search engines and these are the things we can start to focus on. First of all there is global popularity. The more popular and trusted a site is, the more value search…

Paul Thornton - Friday 15th June 2012

Penguin Update Analysis – are you safe?

Google’s latest algorithm update, Penguin, has had a dramatic effect on many website owners. As with all algorithm changes put out by Google, there are many websites out in the cold with huge drops in traffic but not knowing why.

There was 1 key observation across the SEO industry about the websites that were hit the hardest:

Practically all the sites which got negatively hit by Penguin had a major keyword as the anchor text for over 60% of the links coming into the website.

This means that if you have a broad link pattern with many different keywords used as anchor text, you are unlikely to have seen a drop in rankings. However, if you focus on 1 business area and all of your links contain the same Anchor Text, then you probably are, and will be in trouble.

For example, a big focus for Digital Hothouse is SEO. If we…