You’ve probably seen our top 10 highlights from our recent trip to SMX Sydney but now we want to put some flesh on the bone and really give you some more detailed hints and tips which could help your business online.
Here is a run down from the main talks on day 1 – there was just too much to put all 3 days into one blog post!
Dr Pete Meyers – Moz
This year’s event was kicked off in style by Dr Pete from Moz who gave a really insightful keynote looking at how Google is evolving and the way a SERP (search engine results page) looks today is much different from 5 years ago. Today, with answer boxes, local snack packs, knowledge graph results, advertising, news packs and in-depth results, there can be as few as four organic results on the first page of a Google SERP – just…