The difference between being on the first page of the search results and being on page two comes down to a number of factors, however one of the most important is still links. Yes, the laborious and often painstaking work of manually reaching out for links still matters. Gone are the days when it was a simple case of going out and buying some links from sites with a good domain authority score or going even further back, just buying links period.
Link building, link outreach, link acquisition – whatever you want to call it has now evolved to link earning and this requires a much more scientific approach.
Link earning takes time and effort
The question abounds today as to whether it is worth the time and resource that many companies still invest in link earning. And…