The idea of content clusters and pillars have been floating around in SEO for a while now and for good reason. In an increasingly competitive landscape, they offer a path to rank for difficult and challenging keywords dominated by strong individual posts.
We thought we’d explore some of the reasons why content clusters and pillars are so important for SEO today.
Organising your content ideas
One of the main benefits of content clusters and pillars is a self-serving one, in that it forces SEO Specialists to consider and organise their ideas in a thoughtful and pragmatic way. Traditionally, one would target high volume/value keywords in isolation, typically via a standalone blog post. With clusters and pillars, a layered approach is required and a hierarchy established.
This naturally forces you to organise your ideas and think carefully about the relationships between them. In doing so, you also improve and bring order to your own…
This week, Moz published their annual ‘State of Link Building Survey Results’ and the results support what we have been saying for some time – link building is still as important as ever so don’t stop! Whilst link building is definitely still important, this doesn’t mean we should do it the ways it’s always been done – that would be silly. Link building has evolved and we need to make sure that the way we build links also changes.
To view the Moz survey results, click here.
The role of content marketing and link building
For many, content marketing was seen as the ‘replacement’ for link building. Prior to the Penguin algorithm launch in 2012, link building had a pretty dodgy reputation – link farms, spammy links and black hat techniques to ‘trick’ Google into thinking your site was one of authority. Penguin certainly put a big stop to a lot…
There has been a lot said about the value of links in terms of SEO over the past few months with some even going as far to say that link building is dead. Although we agree that the way we carry out link building has changed, we still think there is a lot of value in building links but one thing to make sure of is that you are building the right types of links and not wasting your time and money on links that will add little SEO value.
Let’s make no mistake, link building is not a 2 minute job. The process of building a link outreach campaign, talking to relevant bloggers and people on social media and targeting relevant news sites takes time and effort and quite often, we don’t see any movement in our rankings so what gives?
Are you building the right types of links?