Storytelling is, without doubt, the most natural and compelling method of communication human beings have ever created. From the dawn of time, we’ve been telling stories in a variety of different ways. Literature, art, music, photography, film – nearly every medium and genre has utilised storytelling techniques as they’ve developed over time.
One of the strongest traits of storytelling is its relatability to the people engaging them. A story’s relatability allows people to empathise with the plot, themes and characters in an intimate way so that its core message is one that becomes meaningful to us. It is, what some describe, the quality that enables us to become part of the story and makes the good ones resonate so deeply.
Relatability in storytelling can be just as effective as part of a digital marketing strategy as it can be in a work of fiction. Whether used through your website, social media,…
Content curation has always been an important part of any social media strategy and in the current context of COVID-19, has become increasingly so. The main reason for this, is of course, due to the tightening of marketing budgets as a result of the pandemic. With limited resources for in-house or external content creation, content curation, by contrast, offers a much more cost-effective way of engaging the community through your social media channels.
The real question then becomes how do you fill your content calendar with content curation or, more importantly, how do you do it effectively and well. We thought we’d share a few ideas that have been successful for us.
Topicality is always a good starting point
There’s no shortage of content already in existence on the world wide web – a fact that few would argue with. This presents the challenge of trying to figure out where and how…
The idea of content clusters and pillars have been floating around in SEO for a while now and for good reason. In an increasingly competitive landscape, they offer a path to rank for difficult and challenging keywords dominated by strong individual posts.
We thought we’d explore some of the reasons why content clusters and pillars are so important for SEO today.
Organising your content ideas
One of the main benefits of content clusters and pillars is a self-serving one, in that it forces SEO Specialists to consider and organise their ideas in a thoughtful and pragmatic way. Traditionally, one would target high volume/value keywords in isolation, typically via a standalone blog post. With clusters and pillars, a layered approach is required and a hierarchy established.
This naturally forces you to organise your ideas and think carefully about the relationships between them. In doing so, you also improve and bring order to your own…