The idea of content clusters and pillars have been floating around in SEO for a while now and for good reason. In an increasingly competitive landscape, they offer a path to rank for difficult and challenging keywords dominated by strong individual posts.
We thought we’d explore some of the reasons why content clusters and pillars are so important for SEO today.
Organising your content ideas
One of the main benefits of content clusters and pillars is a self-serving one, in that it forces SEO Specialists to consider and organise their ideas in a thoughtful and pragmatic way. Traditionally, one would target high volume/value keywords in isolation, typically via a standalone blog post. With clusters and pillars, a layered approach is required and a hierarchy established.
This naturally forces you to organise your ideas and think carefully about the relationships between them. In doing so, you also improve and bring order to your own…
We have already looked at the changing landscape of SEO and provided some tips on how to ensure you don’t get left behind, however perhaps the biggest shift we have seen is the move towards ensuring the user is at the centre of your long-term SEO strategy. For some traditional SEOs, this is a daunting prospect, however here at Digital Hothouse, we have been putting the customer front and centre for years.
Why should you focus on the user?
In order for your site to be successful, you must make it easy for the user to find a) what they are looking for and b) what they don’t know they are looking for but what they will find extremely useful. How do we do this you ask? By providing quality content resulting in quality experiences for the end user. Ideally, these will be targeted experiences as every visitor to your site…
Following on from our rather lovely infographic last time out, we thought we would expand a little on the changing landscape of SEO and what it means for your business.
As we know, Google makes changes to their algorithm hundreds of times each year – many of these are so minor they do not even bother to tell us but roughly every quarter, they tend to carry out more significant changes that can dramatically affect the ranking of your pages and overall site. They cycle of updates we currently find ourselves in are known by Google as Penguin updates and we are now on to the sixth major revision (as of late October 2014).
The latest change (Penguin 3.0) impacts less than 1% of English queries so is unlikely to have a major impact this time around on your rankings. Previous changes have caused previously very successful sites to see…