I am often asked when running training sessions about the ‘hints’ and ‘tips’ to ensure that a website or specific pages rank well within search engine results pages (SERPs). I always have the same answer for them; the first thing that you have to do is to make sure you get the content right.
Of course there are lots of things you can do with your content to help search engine spiders to pick out the key things that you want them to take into consideration; keywords, proximity, modifiers, links, metadata etc, however at the end of the day, all of these things will be futile if the content is not something that people want to share and engage with.
Give them content they want to actually read
In days gone by (5 years ago), Search Engine Optimisation (SEO) was all about writing content that would rank well in SERPs. It was…