Cost of sale Posts

Paul Thornton - Tuesday 22nd November 2011

Adwords: it’s not marketing spend, it’s a cost of sale.

That’s right – stop thinking of Adwords as part of your marketing spend! Would you stop paying one of your sales team from selling more just so you didn’t pay them more bonus in a given month? Or stop your reseller selling products? Of course you wouldn’t, you’d make sure they just kept generating as much business as they could because you know you’re making money on it.

Image of the Google logo with a dollar sign behind representing the value of Google Adwords

That’s the key to it of course, knowing if you’re making money or not. So let’s first make sure we know if we’re making money or not online (see last week’s post for some more detail on this).

So now we should be able to tell exactly how many sales, enquiries, downloads…