Google Adwords Posts

Paul Thornton - Thursday 19th October 2017


Google Partners Masterclass 2017 in Auckland – our top 3 takeaways

The Google Partners Masterclass 2017 was held on Friday the 6th October in Auckland. This year’s event featured talks and presentations from Richard Flanagan and Martin Curtis from Google AU & NZ and Dave Booth from Cardinal Path.

TL;DR

If this post is too long, you can skip straight to my summary at the bottom but if you have 5 minutes, make sure you read some of the details on the upcoming developments; there are some exciting things coming our way!

Mobile-First Index

One thing that wasn’t really touched upon is the upcoming move to the mobile-first index which is expected to happen early in 2018. This move will have huge ramifications for digital marketers around the world and you can read more about it in our recent blog post.

Despite us not yet rolling out with the mobile-first index the conference did focus on the transition from a mobile-first to an…

Paul Thornton - Wednesday 20th September 2017


Speeding Up Your Search Ads with Accelerated Mobile Pages (AMP)

We live in a world where consumers want everything here and now, with minimal delays, and no issues… the online space is no exception.

Most consumers expect a fast mobile experience. Whether it’s booking a hotel, looking for a restaurant, enquiring about a specific product or searching for the cheapest flight, the key to creating mobile-first experiences has been repeatedly emphasised over the last couple years as we have seen mobile device usage take off.

It is no secret that faster and simpler landing pages can lead to more conversions and better user engagement.

Think with Google recently completed a study to understand the correlation between page load speed and bounce rate (see table below). They found that as page loading time increases from 1 to 7 seconds, the probability of the mobile site’s users bouncing increases by 113%.

Yes, that’s right… 1 to 7 seconds is all it takes to have someone…

Paul Thornton - Wednesday 7th December 2016


The impact of Google AdWords Price Extensions’ New Look

Google Adwords logo

Price extensions are a Google AdWords extension that allow you to display prices for products/services within the ad. These were initially in the form of a list similar to sitelinks but now Google has transformed them to swipeable cards.

What does this mean for you?

The update to the format of price extensions means that even if the visitor does not click on your ad, they will still know what we are offering and at what price, helping to raise brand awareness and also helping the user to make price comparisons. Whilst this may not result in a click through to your website from the ad, hopefully it may lead to a future click either from paid or organic.

Generally price extensions allow you to highlight the price with a header and description of the product/service. You can use price extensions to…