Google algorithm updates Posts

Gavin Hirst - Friday 31st July 2015


Google Panda 4.2 is slowly rolling out – what does it mean for you?

Google finally confirmed this week that they have pushed out the latest Google Panda refresh (Google Panda 4.2) after weeks of speculation. The last time the Panda algorithm was updated was 25 September 2014 so the news of the latest update has been welcomed by those who were hit with a penalty last time out but don’t get too excited just yet; Google have said that the update could take months to fully roll out.

The news of the roll out was reported by Search Engine Land on 22 July and was confirmed this week by Google’s Gary Illyes. It is believed that the update will affect 2-3% of English Language queries. As is normal with Google algorithm updates, the US is the first place that is likely to see the impact of the update with the roll out then heading to Europe a couple of weeks later. For…

Gavin Hirst - Sunday 1st February 2015


What have we learnt from Google’s Penguin algorithm updates? Not to forget about Panda…

Google’s Penguin algorithm update has certainly been causing a big stir over recent months with updates around Thanksgiving in the US causing sites to drop off the ranking and similar issues across the globe. As we know, the Penguin algorithm is Google’s way of tackling link spam and bad links, trying to clean up number of dodgy paid links and directories that have for some been in place for many years.

The impact of a Penguin penalty can be severe – a loss of rankings on your own brand name is the worst case scenario and a period of time in the search abyss. It’s easy to see why SEOs place a lot of emphasis on dealing with potential link spam issues as there is nothing worse than seeing a client lose their rankings, especially if the links were in place long before you took over the management of their…