Google Algorithm Posts

Paul Thornton - Tuesday 22nd November 2016


Google’s Mobile First Index – what it means for you

For only the second time in history, Google have announced that they will be conducting an update to their algorithm before the update goes live. The previous time was what SEO’s dubbed “Mobilegeddon”, and this time it’s also specific to mobile, however, the forthcoming change also affects desktop. Although the exact date has not been set, we expect the ‘mobile first index’ to launch early in the New Year. The fact that Google has made the announcement ahead of time, giving SEOs and Webmasters time to get their sites in order tells you all you need to know about the importance and impact the update is likely to have.

 

What is the planned update?

Google announced on Friday 4 November that they are going to split the index and will have a separate desktop and mobile index. Currently the index on both desktop and mobile is based on your desktop…