Google AMP Posts

Gavin Hirst - Monday 29th February 2016


How is Google’s AMP changing the mobile web?

On February 24 2016, Google announced that it was now including Accelerated Mobile Pages (AMP) in their search results. Although the Google AMP project had been announced as far back as October of 2015, this was the day that mobile optimised web content, and in particular, mobile optimised news stories would receive a rankings boost when created as an AMP. As you can see from the screenshot below, the Google AMP ‘icon’ started to appear on news stories in Google search results around the world (as yet, it has not appeared in NZ):

What is Google AMP?

For those who are not too sure what the Google AMP project is all about, here is a quick summary:

  • Open source initiative to improve the mobile ecosystem
  • Pared down version of HTML enables pages…