Google Possum Posts

Gavin Hirst - Thursday 20th October 2016


Google Possum update joins Penguins and Pandas at the Google Zoo

The dust is finally starting to settle on what has been a turbulent six or seven weeks in the SEO world. If you are a subscriber to AccuRanker’s daily Google status, I’m not sure a day has gone by in the last seven weeks where Google has not been grumpy or furious which basically equates to huge fluctuations in rankings across all markets and all devices and signals algorithm updates at work.
So, what do we know and what does it mean for SEOs?

Google Possum – a new local algorithm

The first ‘hit’ to strike on the rankings was an update on September 1 which has no official name from Google but which has been affectionately dubbed as Possum by the SEO community. This name comes from the fact that following the update, many webmasters saw a disappearance of their Google My Business listing from the search results but what was…