With the recent changes to the Google search results pages, we take a look at the importance of Local SEO and whether the changes to the SERPs mean you should be dedicating more of your time to Local SEO.
Google SERP update recap
In case you missed our blog on this, Google recently made a significant change to the SERPs, removing the Ads from the right hand side of the page and adding an extra advert to the top of the page on ‘commercial’ search terms, meaning there are now potentially four adverts at the top of the page before a user sees an organic search result.
You can read more about this change here.
What does this mean for local search results?
Whether this change is the catalyst or you just need to look at your local SEO, now’s the time to do it. With more and more searches taking place on…