For only the second time in history, Google have announced that they will be conducting an update to their algorithm before the update goes live. The previous time was what SEO’s dubbed “Mobilegeddon”, and this time it’s also specific to mobile, however, the forthcoming change also affects desktop. Although the exact date has not been set, we expect the ‘mobile first index’ to launch early in the New Year. The fact that Google has made the announcement ahead of time, giving SEOs and Webmasters time to get their sites in order tells you all you need to know about the importance and impact the update is likely to have.
What is the planned update?
Google announced on Friday 4 November that they are going to split the index and will have a separate desktop and mobile index. Currently the index on both desktop and mobile is based on your desktop…
We have been reading with interest all the blogs and news posts regarding the significant changes to the Google search results pages (SERPs) this week and, having sat back and taken it all, we’re ready to throw our two-penneth into the ring.
What exactly has changed with the SERPs?
First up, for those who may not have seen it yet, Google rolled out one of their biggest changes to the SERPs for a good number of years this week when it removed the text ads from the right hand side of the page. They have instead replaced this with four text ads (instead of 3) in the mainline area above the organic results for ‘highly commercial queries”.
Three text ads will also be shown at the bottom of the SERPs under the last…
Google announced yesterday that they were once again ‘changing things up’ with the launch of their new logo. The logo will be rolled out across all of Google’s products and you can already see the changes in the form of a Google Doodle on Google sites around the world. Other early adopters of the logo include Google+ as you will see from the images below.
Scouring the blogs and various news articles about the launch, it would seem that the jury is still out on this one but we would love to know what you think. Check out the timeline of Google’s evolution below as they cover the last 17 years in just 1m 58s:
Here is the official line from Google about the change which can be found on their blog:
“So why are we doing this now? Once upon a time, Google was one destination…