HTML Posts

Gavin Hirst - Wednesday 29th May 2013

To follow or no follow – that is the question!

As you will no doubt be well aware, links are one of the biggest indicators to Google and other search engines about the quality of content on your site. The more quality links you have pointing to your site the better this is seen by Google in terms of your ranking on the search engine results pages (SERPs). In previous posts, we have looked at ways to successfully build backlinks to your site and in this post, we are going to take a look at the importance of links that point from your site to external sites.

Why would I have external links on my site?

An external link is any link on your site that points to another site on the web. When people visit your site, you are looking to give them the best possible experience and access to all the information they are looking for in one…