Gavin Hirst - Tuesday 26th May 2015

SMX Sydney – Day 3 Review – New organic opportunities, HTTPS and insider information

So the final day of SMX Sydney 2015 arrived and with much anticipation as this was the day of the SEO Workshop, a much more intimate event with around 40 people attending and a chance to get some really good tips off some of the best SEOs in the world. Bring it on!

Dr Pete Meyers – Moz

First up was Dr Pete from Moz who opened up with a talk about the new organic opportunities that exist within Google and how to take advantage of these. He started off by hitting us with some pretty scary stuff when it comes to monitoring rankings:

  • Ranking number 1 organically can mean you appear below the fold
  • There can be as few as 4 organic spots in a Google SERP

With these two stats ringing in our ears, Dr Pete went on to talk about the opportunities to take advantage of the new and…