Influencer marketing – time to join the party?
Every year we seem to go through a cycle of the next big thing in Digital Marketing and judging by the articles landing in my inbox of late, influencer marketing is THE big thing to focus on right now. Influencer marketing is not a particularly new concept. Driven by social media, brands have had to shift tack in order to appear in people’s feeds with the introduction of Facebook and Instagram’s algorithm which controls the content that is delivered into your feed. In order to combat this, people have turned to highly influential individuals on social media in order to reach out to their target audience with a different kind of message.
Influencer marketing is growing
A simple search on Google Trends shows us how much influencer marketing is growing worldwide. Those who jumped on board early have been reaping the benefits since early 2015 but I think we can expect…