Instagram Posts

Gavin Hirst - Tuesday 21st January 2020

5 of our favourite Social Media tips for 2020

If you manage social media profiles for your own company, or you work for an agency managing social media profiles for a client, you know how tricky it can be to maintain your mojo when it comes to creating and delivering engaging content on a daily basis.

Depending on the niche you work in, coming up with creative ideas to engage your audience can be one of the most challenging and time-consuming tasks you undertake.

Your audience on social media is demanding. They want to be entertained and if your content doesn’t grab their attention, it’s a quick flick of the finger and your post is history. Creating content plans for entertaining or educating content can be a struggle. With clients in sectors like dentistry and shipping containers, we know how hard it can be to come up with new ideas.

Thankfully over time, we have refined our strategies and tuned ourselves…

Gavin Hirst - Tuesday 21st March 2017

Social Media Updates 2017

The changing pace of social media is unrelenting. Despite working on various social media accounts and managing a plethora of pages, it’s still remarkable how many times you find yourself asking ‘what happened to that feature?’ or ‘what’s this new thing all about?’ Change is definitely a good thing but keeping on top of things can be tricky – there’s only so much you can read about on any given day and if you are working across all areas of digital marketing, keeping up with all the latest developments in all areas is not easy. That’s why we wanted to pull together some of our favourite little tips and shortcuts to help you to get the most out of whichever platform you are using and keep you up to date with what’s been going on.

These tips are based on questions we find ourselves asking or on things we see…

Gavin Hirst - Wednesday 16th November 2016

Influencer marketing – time to join the party?

Every year we seem to go through a cycle of the next big thing in Digital Marketing and judging by the articles landing in my inbox of late, influencer marketing is THE big thing to focus on right now. Influencer marketing is not a particularly new concept. Driven by social media, brands have had to shift tack in order to appear in people’s feeds with the introduction of Facebook and Instagram’s algorithm which controls the content that is delivered into your feed. In order to combat this, people have turned to highly influential individuals on social media in order to reach out to their target audience with a different kind of message.

Influencer marketing is growing

A simple search on Google Trends shows us how much influencer marketing is growing worldwide. Those who jumped on board early have been reaping the benefits since early 2015 but I think we can expect…