Keyword research Posts

Gavin Hirst - Friday 9th January 2015

Keyword research is changing – are you?

Way back in February 2013, we wrote a blog about the importance of carrying out keyword research and like many agencies, this is part of the service we provide our clients when we conduct SEO audits for them. There has however been a huge shift in the way our keyword research is carried out and we wanted to take the time to talk to you a bit more about what we do and why we do it.

Old skool keyword research

In days gone by, our keyword research would consist of checking through a client’s website, looking for key areas and selecting a series of keywords relating to their products and services. We would also take a look at their competitors and see if there was anything they were doing better and add those into the mix. Nothing rocket science about that. We would then use a keyword tool (Google…

Gavin Hirst - Tuesday 6th January 2015

When can I expect to see returns on my SEO investment? Setting realistic SEO goals for your boss/client

Last week I read/watched a fascinating Whiteboard Friday by Rand Fishkin, Co-Founder of Moz in which Rand talked about the changing expectations around SEO activity, and what exactly it is people should expect when they engage with an SEO. I would highly recommend taking 8 minutes out of your day to watch the video as it provides a great sound bite about the changing face of SEO:

What should you expect from your SEO?

If you look back over some of our recent blogs, it’s easy to see that there is a definite shift in the way that SEOs now carry out their work. Gone are the days where keyword research, a bit of on-page optimisation and some link building were enough to see companies climb up the rankings. SEO has become so much more than this and our posts on content marketing, putting the user…

Gavin Hirst - Thursday 28th February 2013

Analysing your SEO activity

As you would expect, we talk a lot about the importance of search engine optimisation (SEO) on our website and in this blog. Good SEO can take your business to the next level and provide you with a sustainable competitive advantage in ever increasingly crowded markets.

We have talked about the importance of keywords and how good keyword research and implementation should underpin any SEO activity. We have also looked at the importance of content marketing and the need to provide your customers with relevant content that they a) want to engage with and b) are likely to share.

Google Analytics

Digital Hothouse can help with all of these things, however where we excel is telling you how these changes really affect your business and we do this using Google Analytics. Whilst it may be possible to carry out changes like implementing relevant keywords and improving the content on your website, unless…