Keyword research has certainly changed over the past four or five years. When we look back over our early blog post covering keyword research, it’s clear to see how far we have come and how much things have changed. Whilst the titles or our posts are still very relevant – ‘Keyword research – critical to any SEO strategy’ and ‘Keyword Research is changing – are you?’ – the methods covered in these two blogs are now very much out of date.
So exactly how should you be doing keyword research in 2017?
Learning from Ahrefs
We read a lot of articles about keyword research. It’s an essential part of our work here at Digital Hothouse from SEO to Content Marketing to AdWords. One of the posts that resonated the most with us of late was a great piece by Ahrefs (one of our favourite tools!) which took a deep…
Way back in February 2013, we wrote a blog about the importance of carrying out keyword research and like many agencies, this is part of the service we provide our clients when we conduct SEO audits for them. There has however been a huge shift in the way our keyword research is carried out and we wanted to take the time to talk to you a bit more about what we do and why we do it.
Old skool keyword research
In days gone by, our keyword research would consist of checking through a client’s website, looking for key areas and selecting a series of keywords relating to their products and services. We would also take a look at their competitors and see if there was anything they were doing better and add those into the mix. Nothing rocket science about that. We would then use a keyword tool (Google…
A massively overlooked area of SEO can be a website’s URL structure and it is always one of the first things we look at here at Digital Hothouse. However there are also some pitfalls to avoid along the way and it is important not to get too hung up on creating the perfect URL, especially if you have a site that has been around for a number of years.
Do you need to change your URLs?
We are going to take a look at some of the reasons why you might want to change the way your URLs are structured and show how this can help with your SEO activity. We are also going to look at some of the potential pitfalls of changing your URL structure and how to combat these.
1. Long URLs
Do you have particularly long URLs on your site? It is a bit of a misconception that…