The difference between being on the first page of the search results and being on page two comes down to a number of factors, however one of the most important is still links. Yes, the laborious and often painstaking work of manually reaching out for links still matters. Gone are the days when it was a simple case of going out and buying some links from sites with a good domain authority score or going even further back, just buying links period.
Link building, link outreach, link acquisition – whatever you want to call it has now evolved to link earning and this requires a much more scientific approach.
Link earning takes time and effort
The question abounds today as to whether it is worth the time and resource that many companies still invest in link earning. And…
This week, Moz published their annual ‘State of Link Building Survey Results’ and the results support what we have been saying for some time – link building is still as important as ever so don’t stop! Whilst link building is definitely still important, this doesn’t mean we should do it the ways it’s always been done – that would be silly. Link building has evolved and we need to make sure that the way we build links also changes.
To view the Moz survey results, click here.
The role of content marketing and link building
For many, content marketing was seen as the ‘replacement’ for link building. Prior to the Penguin algorithm launch in 2012, link building had a pretty dodgy reputation – link farms, spammy links and black hat techniques to ‘trick’ Google into thinking your site was one of authority. Penguin certainly put a big stop to a lot…
Here at Digital Hothouse we carry out a lot of link outreach work for clients, making sure their content gets seen in the right places and hopefully attracting some quality links through contacts we have made over time. We use a lot of online resources to help us find influential people within the sector we might be working – this can be anything from women’s fashion to cruising so we need to build a variety of relationships to help us to get content noticed.
One thing we can’t do for our clients though is forming those personal relationships that could in time lead to a valuable link back to the content on their website. In this blog post, we will look at some of the things you can be doing to build relationships which will lead to long term SEO benefits, even if you don’t work in marketing.
Where to begin…