There has been a lot said about the value of links in terms of SEO over the past few months with some even going as far to say that link building is dead. Although we agree that the way we carry out link building has changed, we still think there is a lot of value in building links but one thing to make sure of is that you are building the right types of links and not wasting your time and money on links that will add little SEO value.
Let’s make no mistake, link building is not a 2 minute job. The process of building a link outreach campaign, talking to relevant bloggers and people on social media and targeting relevant news sites takes time and effort and quite often, we don’t see any movement in our rankings so what gives?
Are you building the right types of links?
Following on from our rather lovely infographic last time out, we thought we would expand a little on the changing landscape of SEO and what it means for your business.
As we know, Google makes changes to their algorithm hundreds of times each year – many of these are so minor they do not even bother to tell us but roughly every quarter, they tend to carry out more significant changes that can dramatically affect the ranking of your pages and overall site. They cycle of updates we currently find ourselves in are known by Google as Penguin updates and we are now on to the sixth major revision (as of late October 2014).
The latest change (Penguin 3.0) impacts less than 1% of English queries so is unlikely to have a major impact this time around on your rankings. Previous changes have caused previously very successful sites to see…
As you will no doubt be well aware, links are one of the biggest indicators to Google and other search engines about the quality of content on your site. The more quality links you have pointing to your site the better this is seen by Google in terms of your ranking on the search engine results pages (SERPs). In previous posts, we have looked at ways to successfully build backlinks to your site and in this post, we are going to take a look at the importance of links that point from your site to external sites.
Why would I have external links on my site?
An external link is any link on your site that points to another site on the web. When people visit your site, you are looking to give them the best possible experience and access to all the information they are looking for in one…