On February 24 2016, Google announced that it was now including Accelerated Mobile Pages (AMP) in their search results. Although the Google AMP project had been announced as far back as October of 2015, this was the day that mobile optimised web content, and in particular, mobile optimised news stories would receive a rankings boost when created as an AMP. As you can see from the screenshot below, the Google AMP ‘icon’ started to appear on news stories in Google search results around the world (as yet, it has not appeared in NZ):
What is Google AMP?
For those who are not too sure what the Google AMP project is all about, here is a quick summary:
- Open source initiative to improve the mobile ecosystem
- Pared down version of HTML enables pages…
Most of us will be aware of the importance of mobile as part of our digital strategy. We know that mobile consumption of online content crept above 50% for the first time this year for many publishers, however we are still seeing so many sites, especially here in New Zealand, who have simply not yet made the jump to mobile, either via a responsive site, a subdomain or a mobile app which leaves us wondering, what is everyone doing?
Embracing mobile is the key to long term success
For those who have embraced the mobile revolution here in New Zealand, the results are clear for all to see. Improved rankings across both mobile and desktop, a more engaged audience and most importantly, happy customers. There is nothing quite as frustrating to a customer or potential customer as stumbling upon a site that answers their questions, but having a terrible experience on…