Mobile Posts

Gavin Hirst - Thursday 21st April 2016

Mobile is the future but it’s not all about smartphones

Here at Digital Hothouse, we’re huge advocates of mobile-first thinking. We have seen the trends over time. Mobile is outgrowing desktop usage and is now responsible for close to 60% of all internet traffic. In a recent blog post for Moz, Eric Enge of Stone Temple Consulting looked into some interesting trends that show that whilst mobile is on the rise, it’s not just smartphones and tablets that we need to focus on.

Smartphones, tablets and desktop

When we talk about ‘mobile’ we have traditionally referred to smartphones or tablets as opposed to desktop usage but over the past 2-3 years, what we should be thinking of as mobile has drastically changed. The rise of smart TVs, wearables and the internet of things has changed the way that we as digital marketers should think about our content and how it is going to be consumed. This chart below…

Gavin Hirst - Monday 29th February 2016

How is Google’s AMP changing the mobile web?

On February 24 2016, Google announced that it was now including Accelerated Mobile Pages (AMP) in their search results. Although the Google AMP project had been announced as far back as October of 2015, this was the day that mobile optimised web content, and in particular, mobile optimised news stories would receive a rankings boost when created as an AMP. As you can see from the screenshot below, the Google AMP ‘icon’ started to appear on news stories in Google search results around the world (as yet, it has not appeared in NZ):

What is Google AMP?

For those who are not too sure what the Google AMP project is all about, here is a quick summary:

  • Open source initiative to improve the mobile ecosystem
  • Pared down version of HTML enables pages…