So, the dust has finally settled here at Digital Hothouse Towers a week after getting back from a pretty inspiring week in Sydney at SMX 2015. The conference attracts some of the biggest names from the world of SEO and Search Marketing and this year was no different with Gary Illyes from Google, Dr Pete Myers from Moz and Jeff Preston and William Sears from Disney’s digital marketing team all represented.
With so much to take in over three days, we thought we would serve up our top 10 learnings from the week and follow this up in the next couple of weeks with a more detailed breakdown of what happened and what you can take away for your business. So first up, here’s our little teaser but be sure to check back or follow us on Twitter, Facebook or LinkedIn so you never miss an update:
Last week I read/watched a fascinating Whiteboard Friday by Rand Fishkin, Co-Founder of Moz in which Rand talked about the changing expectations around SEO activity, and what exactly it is people should expect when they engage with an SEO. I would highly recommend taking 8 minutes out of your day to watch the video as it provides a great sound bite about the changing face of SEO: http://moz.com/blog/avoid-unrealistic-seo-expectations-whiteboard-friday
What should you expect from your SEO?
If you look back over some of our recent blogs, it’s easy to see that there is a definite shift in the way that SEOs now carry out their work. Gone are the days where keyword research, a bit of on-page optimisation and some link building were enough to see companies climb up the rankings. SEO has become so much more than this and our posts on content marketing, putting the user…
I am often asked when running training sessions about the ‘hints’ and ‘tips’ to ensure that a website or specific pages rank well within search engine results pages (SERPs). I always have the same answer for them; the first thing that you have to do is to make sure you get the content right.
Of course there are lots of things you can do with your content to help search engine spiders to pick out the key things that you want them to take into consideration; keywords, proximity, modifiers, links, metadata etc, however at the end of the day, all of these things will be futile if the content is not something that people want to share and engage with.
Give them content they want to actually read
In days gone by (5 years ago), Search Engine Optimisation (SEO) was all about writing content that would rank well in SERPs. It was…