In early September, Google made a fairly substantial change to the way that the rel=“nofollow” link attribute will be handled, introducing some new attributes to help Google to understand the nature of those links. Understandably, changes like this have implications for SEOs so we wanted to take a look at the changes and talk through what this means for SEOs.
What is the rel=“nofollow” link attribute?
In early 2005, Google announced a new link attribute called rel=“nofollow”. The attribute was originally set up to help stop comment spam in blogs. This has evolved over time and Google recommends using the nofollow attribute in order to let them know about your relationship with a linked page.
Up until a few weeks ago, that was a blanket instruction. You either allowed Google to follow the links from your site to other sites, or you didn’t. There was no way of knowing what type of…