Behshad Behzadi – Google
After a pretty full on first day, we were excited to get going on Day 2 of SMX Sydney 2015 and in true Digital Marketing fashion, the day started with a Google Hangout call with Behshad Behzadi from Google who had kindly stayed up until 2am to give us a run down of the future of search which mainly involved a demonstration of ‘OK Google’.
In addition, Behshad also talked about the changing nature of search results ad how often an app will now be displayed in the results as this may give the user a much better experience. If for example someone is searching for hotels, they may see the TripAdvisor app appearing in the search results so they can easily access reviews through the app.
Demonstrating OK Google, Behshad also talked about the importance of using long tail keywords as search becomes more conversational and highlighted…