Organic search Posts

Gavin Hirst - Wednesday 17th April 2013


eBay provides Google Adwords report without context

Following on from my previous post about the importance of providing context with any data that is produced, it would appear that eBay have fallen into the trap of doing just that. In a recent article published in the Guardian, it looked at a recently published report by eBay stating that Google Keyword advertising is a waste of money and that no one should be doing it anymore. Unfortunately, what eBay left out of the report was the context that surrounds their own use of Google Adwords and how it may differ from other companies who choose to advertise with Google.

 

Context

The report by eBay suggests that, “Results show that brand keyword ads have no short-term benefits, and that returns from all other keywords are a fraction of conventional estimates,”. They then applied this theory to their own…