Redirects Posts

Gavin Hirst - Thursday 4th August 2016


301 redirects rules have changed – what is the SEO impact?

Officially or unofficially, Google announced last week that the way 3xx redirects are handled by Google has changed. There have been rumblings for a while that it may no longer be seen as a negative thing to have 301 and 302 redirects in place across your site.

In the old school SEO playbook, we have always been wary of using too many redirects on our sites because of the loss of PageRank. It was widely believed that using a 301 (permanent) redirect would result in around a 15% loss in PageRank  – the exact same amount as a link from one page to another. However, it now seems that Google will no longer be treating any 3xx redirects this way and there will be no loss of PageRank when you add any form of 3xx redirect.

Whilst this sound like a huge plus for SEOs, there may be more to this…

Tags: Redirects SEO

Gavin Hirst - Wednesday 24th April 2013


Site architecture and the importance of URLs

A massively overlooked area of SEO can be a website’s URL structure and it is always one of the first things we look at here at Digital Hothouse. However there are also some pitfalls to avoid along the way and it is important not to get too hung up on creating the perfect URL, especially if you have a site that has been around for a number of years.

Do you need to change your URLs?

We are going to take a look at some of the reasons why you might want to change the way your URLs are structured and show how this can help with your SEO activity. We are also going to look at some of the potential pitfalls of changing your URL structure and how to combat these.

1. Long URLs

Do you have particularly long URLs on your site? It is a bit of a misconception that…