SEO is an ever-changing industry that’s for sure. Every year, there are new technologies, algorithm updates, new types of features in the search results and billions more webpages created to compete with the content we are trying to rank at the top of the Google search results.
That’s what makes search engine optimisation such a demanding industry, but such a rewarding one when you can keep on top of all those changes and make a real difference for your clients. Search engine optimisation here in New Zealand is no different. Everyone is competing for their slice of the search pie and it’s our job to ensure our clients continue to perform at the highest level.
We’ve taken our time this year to really review the things that we think will matter the most in 2019 when it comes to SEO. There has already been a raft of posts published…
Technical SEO provides the backbone of any high performing website. Just like when building a house, you would lay the foundations before painting the walls. Technical SEO works in the same way; having the correct foundation for your site to be built on is key to sustaining and growing your organic performance.
Just like a house it also requires regular maintenance and upkeep to keep it in the best condition. Technical auditing is a large part of this, but that doesn’t have to mean putting your site through a rigorous technical auditing process every week. Instead, build a plan that allows you to stay on top of the technical health of your website and still being able to find time to focus on writing that perfect blog post, and picking the perfect shade of white for your walls.
This plan is a three-pronged approach that allows you to stay on top…
Let’s not beat around the bush. Local SEO is hard.
If you represent a business in a large city and you’re aiming for a Top 3 maps business listing (Snack Pack), then it’s even harder.
You can spend many stressful hours tailoring every little aspect of your site, trying to achieve this and lose sanity along the way wondering where you’ve gone wrong.
It can be a very lonely place.
An important thing to do to retain your sanity is to be realistic and confront a few honest truths.
One of those truths is that no one knows with full certainty, how or who will make it into the coveted Snack Pack for any given search query. Not the best SEO Specialists, not the people working at Google. I’m not even convinced Google itself has any idea before the results page is produced.
So why is this?
Whilst there are lots of things you can do…