This year’s search marketing conference in Sydney had undertaken a rebrand from SMX to SMS but what didn’t change was the quality line up of presenters from across the world who kept us informed and entertained across the three days. From Google to Disney, Wordstream to the SEM Post the big guns were out in force and there was so much to take away from the three day conference that we have only just got round to writing up our notes.
There were of course dozens of sessions over the three days and we’re not going to run through every one on our blog so we’ve decided to pick out our top five sessions and give you some of the best tips and advice we learnt over the course of three days. Some of the tips were supported by multiple presenters and there were some definite themes that cropped up…
So the final day of SMX Sydney 2015 arrived and with much anticipation as this was the day of the SEO Workshop, a much more intimate event with around 40 people attending and a chance to get some really good tips off some of the best SEOs in the world. Bring it on!
Dr Pete Meyers – Moz
First up was Dr Pete from Moz who opened up with a talk about the new organic opportunities that exist within Google and how to take advantage of these. He started off by hitting us with some pretty scary stuff when it comes to monitoring rankings:
- Ranking number 1 organically can mean you appear below the fold
- There can be as few as 4 organic spots in a Google SERP
With these two stats ringing in our ears, Dr Pete went on to talk about the opportunities to take advantage of the new and…
Behshad Behzadi – Google
After a pretty full on first day, we were excited to get going on Day 2 of SMX Sydney 2015 and in true Digital Marketing fashion, the day started with a Google Hangout call with Behshad Behzadi from Google who had kindly stayed up until 2am to give us a run down of the future of search which mainly involved a demonstration of ‘OK Google’.
In addition, Behshad also talked about the changing nature of search results ad how often an app will now be displayed in the results as this may give the user a much better experience. If for example someone is searching for hotels, they may see the TripAdvisor app appearing in the search results so they can easily access reviews through the app.
Demonstrating OK Google, Behshad also talked about the importance of using long tail keywords as search becomes more conversational and highlighted…